- Campaign Management: Launch, manage, and optimize Facebook and Instagram ad campaigns using Meta Ads Manager.
- Strategy & Planning: Develop performance-driven strategies to achieve client goals (e.g., website traffic, lead generation, conversions).
- Audience Targeting: Create custom and lookalike audiences using Meta’s targeting tools.
- Creative Development: Design compelling ad copies and visual assets, collaborating with creative teams.
- Performance Optimization: Monitor daily campaign metrics (ROI, ROAS, CPM, CTR) and conduct A/B testing on creative and audiences.
- Reporting: Prepare detailed weekly/monthly reports offering actionable insights.
- Technical Setup:
Implement and manage Meta Pixels and conversion APIs.
Qualifications
- Proven experience as a Meta Ads Specialist or in a similar performance marketing role.
- Deep understanding of Meta Ads Manager, Business Suite, and Audience Insights.
- Strong analytical skills to analyse data and improve campaign performance.
- Knowledge of industry trends and algorithm updates.
Required Skills
- Performance Marketing
- Ad Copywriting
- Data Analysis
- Audience Segmentation
- A/B Testing
- Budget Management
This role often works with other digital marketing channels like Google Ads.
Skills:- Performance Marketing , Copy Writing and Data-flow analysis
📌 Google Ads (Kolkata)
🏢 Elnax Consultancy
📍 Kolkata
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