The Area Manager's responsibilities include delivering presentations to potential and existing customers, evaluating the performance of the sales team, and preparing concise sales reports. S/he needs to develop strategies to improve customer service, drive store sales, increase profitability, create store policies and marketing programs that will increase sales and grow the existing customer base. S/he needs to maintain high store standards and conditions and foster a positive setting.
Responsibilities
- Achieving financial objectives by preparing an annual budget, scheduling expenditures, analysing variances, initiating corrective actions.
- Identifying current and future customer requirements by establishing rapport with potential and actual customers and other persons in a position to understand service requirements.
- Creating regional sales plans and quotas in alignment with business objectives
- Supporting Store Managers with day-to-day store operation
- Evaluating store and individual performances
- Ensuring availability of merchandise and services as per the desired standards.