Role Overview:

The Senior Google Ads Specialist will be responsible for end-to-end management and

optimization of paid search campaigns, with a solid focus on leveraging SA360 & Google Ads

for campaign planning, execution, reporting, and automation. The ideal candidate will have

deep expertise in SEM, a proven track record of driving ROI, and hands-on experience with SA360 and Google Ads platforms, paired with the ability to turn reporting into meaningful,

actionable insights and to guide the team accordingly.

Key Responsibilities

- Create, manage, and optimize PPC campaigns across Google Ads and other search platforms using SA360.
- Conduct in-depth keyword research and competitive analysis to identify high-value audiences.
- Continuously monitor campaign performance, analyze data, and implement datadriven optimizations to maximize KPIs.
- Develop and A/B test ad copy, landing pages, and targeting strategies, leveraging AIpowered creative optimization tools.
- Generate comprehensive reports. Provide meaningful insights: translate performance data into clear narratives that explain what changed, why it matters, and recommended next steps.
- Own end-to-end campaign management, including bid strategy, creative optimization, launches, and ongoing optimization.
- Stay up-to-date on the latest trends and best practices in SEM, paid advertising, and AI.




- Guides account optimization thinking and structures approach to performance improvements.
- Helps interpret metrics and shapes insights into stakeholder-ready readouts.
- Coordinates across team members to align inputs, outputs, and timelines.
- Performs QA on builds, optimizations, and reporting to ensure accuracy and consistency.

Skills and Experience

- 10+ years of experience in Search Engine Marketing (SEM).
- Advanced proficiency in Google Ads and SA360, with a strong track record of managing
- and optimizing PPC campaigns.
- Experience with campaign planning, execution, optimization, and performance reporting.
- Exceptional stakeholder management skills, with the ability to align team members to priority, manage expectations, handle escalations, and drive consensus.
- Strong communication and presentation abilities to clearly articulate campaign strategies, insights, and recommendations to senior stakeholders and business partners.
- Analytical skills with expertise in data visualization and translating complex data into clear, actionable insights.
- A collaborative team player who thrives in a fast-paced, matrixed environment,navigating multiple priorities and stakeholder needs.

Skills:- Google Adwords, SA360, Pay per click management and Search Engine Marketing (SEM)

📌 Specialist (Bengaluru)
🏢 Leinex
📍 Bengaluru