27 Aug
|
The Marketplace Guru
|
Jaipur
27 Aug
The Marketplace Guru
Jaipur
About The Marketplace Guru
The Marketplace Guru is an E-Commerce Marketplace Agency and Accelerator dedicated to driving global growth for brands. We help brands scale internationally by integrating them into our cross-border fulfillment network and executing strategic marketing campaigns across various global marketplaces.
Our Services Include:
- Channel Onboarding / Marketplace Onboarding
- PPC Management
- SEO and Listing Optimization
- Content Creation and Creative Optimization
- Storefront Management
- Brand Strategy
- Inventory Forecasting
- Fulfillment and Shipping
- Brand Hygiene
- Data Insights & Analysis
- Ensuring Compliance for Global Markets
Job Summary: The PPC – Quick Commerce at The Marketplace Guru is responsible for managing and optimizing paid advertising campaigns across quick commerce platforms (such as Blinkit, Zepto, Instamart). This role focuses on driving visibility, improving conversions, and maximizing ROI through data-driven campaign execution, account audits, and continuous optimization. The ideal candidate will have a strong analytical mindset and the ability to manage multiple brand accounts while ensuring performance against key business metrics.
Key Responsibilities:
PPC Campaign Management & Optimization:
- Manage and optimize PPC campaigns for 10–15 brands across quick commerce platforms while monitoring KPIs such as ROAS, CTR, CPC, conversions, and visibility metrics.
- Plan and execute campaign structures, budget allocation, bidding strategies, and SKU/category-level segmentation to improve campaign efficiency and reduce wasted ad spend.
- Continuously track performance trends and implement data-driven optimizations to scale brand visibility, conversions, and overall account growth.
Performance Analysis & Growth Strategy:
- Conduct deep performance analysis across brand, category, SKU, and campaign levels to identify growth opportunities and optimization areas.
- Work closely with Brand Managers and internal teams to build advertising strategies, improve campaign efficiency,
and scale account performance.
Account Auditing & Issue Resolution:
- Conduct account audits to identify gaps in campaign performance, visibility, conversion efficiency, and operational execution.
- Coordinate with internal teams and platform stakeholders to resolve ad-related, catalog, or listing issues while preparing structured reports and actionable insights for clients and internal tracking.
Qualifications (Please Apply Only If You Meet These Requirements):
- Bachelor’s degree / MBA / Post Graduate in Marketing, Business, E-commerce, or related field.
- Minimum 1 year of experience in:
- Marketplace advertising, or quick commerce performance marketing Understanding of quick commerce platforms such as Blinkit, Zepto, Swiggy Instamart, Flipkart Minutes, etc.
- Analytical, reporting, and campaign optimization skills. Advertising metrics such as ROAS, ACOS, CTR, CPC, and conversion rates.
- Tools knowledge - MikMak , CommerceIQ , DataWeave, NielsenIQ , Quantium , Kantar
- Certification :Digital Marketing, Growth Marketing, or Marketplace Advertising.
- Expertise in G Suite / Google Sheets with 55+ WPM (Typing Speed).
Bonus Skills (A Plus for Your Application):
- Experience with project management and communication tools like Asana, ClickUp, or Slack.
- Skilled in MS Excel, Google Sheets, and other MS Office / G Suite applications with 55+ WPM (Typing Speed)
The Marketplace Guru Core Values:
- Smart Tech, Smarter Moves: We don’t just use tech — we embrace it. AI and tools fuel faster action, stronger momentum, and unlock new opportunities.
- 1+1 = 11: Through mentoring, collaboration, and trusting each other,
we unlock potential far beyond our own — transforming good teams into great ones.
- Soft on People, Tough on Problems: We lead with empathy and respect for people, while confronting challenges with relentless resolve. Compassion fuels our relationships, but action powers our results.
- Clear, Kind & Consistent: We lead with candor, deliver it with respect. Consistency fuels progress, and clarity in communication keeps us aligned.
- Intrapreneurial Instinct: Excellence isn’t just a goal — it’s our standard. We take full responsibility, adapting to challenges with resilience. With a commitment to continuous learning, we proactively create opportunities that fuel the org forward.
- Courage to Speak, Strength to Listen: We share truth with care - even when it’s hard. Feedback is intentional, not impulsive. We think about the “WHY”, care about the “HOW”, and deliver it when it matters most - in the movement. And when others speak, we listen to understand, not to respond.
Expectations (What to Expect):
- Work Hours: 46 hours a week, with 8 hours per day.
- Competitive Salary: Attractive base salary.
- Work From Home: Permanent WFH setup, provided you excel at your job
- A dual Monitor setup is required (at least 8GB of RAM) + 50 MBPS Internet Speed.
- Learning Resources: Unlimited access to our SOP Library to support your professional development.
- Career Growth: Explicit path to advance to Account Director, with the opportunity to manage 60+ brands.
- Career Support: Ongoing guidance and mentorship for your career advancement and personal growth.
Ready to Join the Crew? If you see yourself thriving in a place that values your ideas first, your passion always, and your growth forever, we want to meet you. Ready to lead the creative charge and shape how brands show up on Amazon and beyond? Hit “Apply” and let’s conquer the e-commerce world together.
The Marketplace Guru is an equal opportunity employer.
📌 PPC - Quick Commerce (Jaipur)
🏢 The Marketplace Guru
📍 Jaipur