Sr. Paid Marketing Analyst

Full-time | On-site | 3+ years​ | Pune, Maharashtra​

Or apply via: https://www.gomogroup.com/en/career/

WHY CHOOSE GO MO?

We are an award-winning international digital pull-marketing firm and one of Europe’s fastest growing digital marketing agencies. You will receive:

- Extensive Growth Opportunities
- International Exposure
- Training Programs
- Mentorship

OUR OFFERINGS

- Pull Marketing (SEO)
- Google Ads
- Web Development
- UI / UX Design
- Demand Generation

Our client portfolio includes 100+ leading European companies

OUR OFFICES: WeWork Raheja Woods, Kalyani Nagar

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SCOPE OF WORK:

Research and Analysis:

- Stay ahead of platform updates and trends; integrate innovations into strategy
- Drive keyword strategy and restructure accounts to unlock scalable growth
- Lead cross-channel campaign optimization using platforms like Google Ads, Bing Ads, and GA4 to improve ROI
- Analyze and interpret conversion and attribution data to deriveactionable strategic insights
- Ability to create strategies and budget forecasts

Communication:

- Coordinate with team Sweden on project performance, timelines and results to design growth-driven strategies
- Partner with internal teams to address performance challenges
- Deliver projects on time, meeting weekly and monthly deadlines

Strategy & Execution:

- Lead paid media initiatives to drive conversions and revenue using omnichannel strategies, capitalizing on AI for optimization
- Optimize campaigns on platforms like Google Ads, Bing Ads, and LinkedIn Ads
- Take ownership of campaigns end-to-end to ensure KPIs and Goals are met
- Continuously refine team processes and automate repetitive tasks to drive efficiency and scalability

Reporting

- Create performance reports using Google Slides/other dashboards, and review them with clients




- Present key strategies and insights to Client Success Managers and clients
- Consider key performance metrics such as CPC, CTR, CPA, & ROAS for creating and conveying detailed inferences in monthly, quarterly & yearly reports

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MANDATORY REQUIREMENTS

- Minimum 2 experience hands on experience with Google Ads
- Strong domain expertise in paid media, including strategy, execution, and analytics
- Skilled in leveraging AI tools (e.g., ChatGPT, Gemini, Claude) to enhance campaign efficiency and decision-making
- Strong analytical skills with advanced proficiency in Excel or Google Sheets for data analysis and performance tracking
- Excellent written and verbal communication skills in English
- Bachelor's degree in any field; a Master’s degree is a plus

HANDS ON EXPERIENCE

- Google Ads, LinkedIn Ads, Bing/Microsoft Ads
- Google Tag Manager (GTM), GA4, Looker Studio
- Strong understanding of performance marketing principles, bidding
- strategies, and attribution models
- Proven track record in driving successful PPC and paid search campaigns
- Experience in dealing directly with clients
- Effective communication and reporting skills
- Good experience in managing medium to large-sized budgets
- Strong analytical skills and should be positive with numbers
- Should have a data driven approach to work

PREFERRED ATTRIBUTES

- Experience in LinkedIn Ads
- Proven track record in driving successful Performance Campaigns utilizing AI tools like ChatGPT
- Certifications in digital marketing tools like GA4, Google Ads, Meta Ads, etc
- Residing in/ willing to relocate to Pune
- Experience with delivery management or people management

Job Types: Full-time, Permanent

Benefits:

- Health insurance
- Leave encashment
- Provident Fund

Experience:

- Google Ads: 2 years (Required)

Location:

- Kalyani Nagar, Pune, Maharashtra (Preferred)

Work Location: In person

Skills:- Google Analytics and Google Adsense

📌 Sr. Paid Marketing Analyst (Pune)
🏢 GO MO Group
📍 Pune