Key Responsibilities

- Strategic Leadership:

- Define and lead end-to-end digital marketing strategy aligned with business goals.

- Lead digital transformation initiatives focused on customer acquisition and retention.

- Performance Marketing &
- ROI:

- Oversee paid campaigns across Google Ads, Meta, LinkedIn, programmatic platforms.

- Optimize customer acquisition costs (CAC), lifetime value (LTV), and conversion funnels.

- Brand and Content Strategy:

- Enhance digital brand visibility and positioning in a competitive broking space.

- Supervise creation of high-impact content, SEO/SEM strategies, and influencer engagement.

- MarTech &

- Automation:

- Leverage tools like CRM, marketing automation (e.g. Leasquared, Salesforce), and analytics platforms for personalized and scalable marketing.

- Implement robust data analytics and attribution models for informed decision-making.

- Team Leadership &

- Collaboration:

- Lead and mentor a cross-functional marketing team (content, performance, design, analytics).

- Collaborate with product, sales, compliance,



and tech teams for campaign success.

- Customer Experience &

- Retention:

- Use analytics and customer insights to improve onboarding, retention, and upsell journeys.

- Drive app engagement and website conversions through UX and personalization.

Key Requirements

- 15 years of experience in digital marketing, preferably in financial services or fintech.

- Proven leadership in building and executing high-performing digital campaigns.

- Robust knowledge of trading platforms, investor behavior, and regulatory norms (SEBI).

- Expertise in tools like Google Analytics, Tag Manager, marketing CRMs, and paid media platforms.

- Experience managing large budgets and performance KPIs.

- Exceptional communication, analytical, and stakeholder management skills.

Preferred Qualifications

- MBA in Marketing, Digital Strategy, or related field.

- Certifications in Digital Marketing (Google, Meta, etc.) or Financial Services Marketing.

📌 Vice President – Digital Marketing (Navi Mumbai)
🏢 Recex.co
📍 Navi Mumbai