HR Connect: Ms. Tanu-80063-41333

Job Title: Territory Business Manager (TBM) Agriculture Input Sales (Seeds & Biological Solutions)

Industry: Agriculture / Agri-Input / Seeds / Agrochemicals / FMCG-Rural Sales

Department: Sales & Marketing Field Sales

Location: Western/Central Uttar Pradesh (Territory-based posting)

Experience: 47 Years Total (1–2 Years as TBM/Territory Sales Manager mandatory)

Education: BSc Agriculture / MSc Agriculture (Mandatory)

Salary: As per industry standards (CTC negotiable based on experience)

Job Summary: We are hiring a result-oriented Territory Business Manager (TBM) to drive sales growth, dealer/distributor management, and customer relationships for our Agriculture Seeds and Biological Solutions portfolio across an assigned territory in Western/Central UP. This is a field sales leadership role suited for agri-sales professionals with robust local market knowledge, dealer network handling experience, and a proven track record of achieving sales targets.

Key Responsibilities:

Sales Strategy & Territory Management

- Develop and execute territory sales & marketing strategy to achieve regional business targets
- Own monthly, quarterly and annual sales targets and revenue growth for the assigned territory
- Conduct market analysis, sales data analysis and competitor mapping to identify growth opportunities
- Track competitor activity, pricing and market trends within the territory

Dealer, Distributor & Customer Relationship Management

- Build and manage strong relationships with dealers, distributors, retailers and farmers




- Conduct farmer meetings, field demonstrations, dealer meets and promotional activities
- Resolve customer queries, complaints and ensure high satisfaction levels
- Represent the company at trade shows, agri exhibitions and industry events

Team & Operations Management

- Coordinate with regional sales managers to align territory execution with company goals
- Train channel partners and field staff on product knowledge and selling techniques
- Monitor sales performance using KPIs and implement corrective action plans
- Ensure timely order booking, stock availability, and secondary sales execution

Desired Candidate Profile:

- BSc/MSc Agriculture graduate with 4-5 years as Sales Officer/Sales Trainee and 1-2 years as TBM/Territory Sales Manager
- Prior experience in Seeds industry, Biologicals, Agrochemicals, Crop Protection, Fertilizer or Agri-input sales preferred
- Solid local market knowledge of assigned UP headquarters/territory strongly preferred
- Excellent communication (Hindi/English), interpersonal and negotiation skills
- Proficient in MS Office (Excel, Word, PowerPoint)
- Willingness to travel extensively within territory; own two-wheeler preferred

Key Skills: Territory Sales Management, Agri Sales, Seed Sales, Dealer Management, Distributor Handling, Channel Sales, Field Sales, Farmer Connect, Sales Target Achievement, Market Analysis, KPI Management, B2B Sales, Rural Sales Perks & Benefits: As per company policy (Fixed CTC + Incentives + Travel Allowance – customize as applicable)

📌 Territory Sales Manager IIAgriculture/Seeds Industry | B.Sc /M.Sc Agri (Aligarh)
🏢 THR Consultants
📍 Aligarh