Company Description Naaritive Advisory is a founder-led strategic marketing consulting firm focused on MSMEs across the USA, UK, and India that are looking to grow in the Indian market.

The firm partners with small and mid-sized businesses on positioning, consumer analysis, go-to-market strategy, category expansion, and compliance.

Naaritive operates at the intersection of brand, business, and team to ensure that strategy is practical and integrated into everyday operations.

The team works beyond planning, staying involved through execution and collaborating closely with client teams to turn strategy into measurable business outcomes. Applicants will join a consulting setting that thinks like a founder and delivers like an operator, with a strong focus on impact and accountability.

Role Description The Strategist will work in a full-time, remote role, collaborating directly with founders and leadership teams of MSMEs.

Day-to-day responsibilities include conducting market and consumer research, developing sharp brand positioning, and crafting comprehensive go-to-market and growth strategies for the Indian market.

The role involves analyzing business performance data, identifying opportunities for category expansion, and ensuring alignment with regulatory and compliance requirements. The Strategist will translate insights into clear, actionable recommendations, build structured plans, and support clients through execution,



working closely with cross-functional teams to track progress and adjust strategies as needed.

This position requires active participation in workshops, stakeholder meetings, and strategy reviews, as well as preparing high-quality presentations and documents that communicate complex ideas in a simple, compelling manner.

Qualifications

- Candidates should possess skills in strategic marketing, brand positioning, and go-to-market planning.
- Candidates should possess skills in market research, consumer analysis, and data-driven decision-making.
- Candidates should possess skills in business strategy, category expansion, and growth planning for MSMEs.
- Candidates should possess skills in stakeholder management, client communication, and presentation development.
- Candidates should possess skills in project management, execution oversight, and performance tracking.
- Strong analytical thinking, problem-solving ability, and comfort working with qualitative and quantitative data.
- Excellent written and verbal communication skills in English; Hindi proficiency is an advantage.
- Experience in consulting, brand management, or growth roles in startups/MSMEs is highly beneficial.
- Bachelor’s or Master’s degree in Business, Marketing, Economics, or a related field preferred.
- Ability to work on-site in New Delhi, thrive in a founder-led, fast-paced environment, and take ownership of outcomes.

📌 Strategist (New Delhi)
🏢 Naaritive Advisory
📍 New Delhi