Opening with a leading Chemical company for their office in Mumbai

Role: Sr. Manager- Marketing & Product Development (Chemical Industry Candidate Only)

Experience: 10 Years+

Role & responsibilities :

- Leading Marketing activities across all product lines. This will include the following but not limited to:
- Agency Engagement
- Concept Notes
- White Paper
- Authored articles
- Digital SEO/SEM
- Website Promotion Brand Building / Lead captures
- Social Media Linkedin, Trade platforms
- Magazines & Publications Including Export markets
- Trade Shows & Events – Participation for brand awareness and Lead Generation both domestic as well as export market
- Customer Innovation Day – Focused on FOS for new applications and existing
- Sales Enablement Tools – Product Information Sheet, multi-language translations, release updates and compliance
- Distributor Support – Digital collaboration through cobranding and developing assets for promotions and awareness building
- POS collaterals – Develop sampling kits for FOS, POS for categories like Sodakarb & Alkakarb for traders and distributors
- Segment Focused Sales Decks – Introduction – Recent Customer, Distributor Training, Application Specific sales aids
- PPDG – For product and pack labeling and compliance for all existing and new SKUs. Competitive benchmarking
- Market Research Reports & competitive benchmarking
- Product Development
- Identifying white spaces
- Customer Insights and Opportunity sizing
- Developing Value Proposition and Pricing




- Collaborate with agencies for market research
- Collaborate with R&D;, regulatory, legal and finance for capex or opex estimates
- Essential Attributes:
- Full stack marketing from creating annual marketing budgets to hands on experience of execution
- Expertise in digital marketing
- Market Activations relevant to B2B marketing
- Experience of working with agencies and delivering against deadlines
- Techno Commercial experience of specialty chemical industry
- Highly analytical and comfortable with AI marketing tools
- Ability to present concepts supported by data
- Ability to network internally and externally. Ability to coordinate across multiple stake holders and preferably with experience of working in a matrix structure
- Very good communication skills
- Open to travel to customer locations, production sites as may be needed
- Desired Attributes:
- Exposure to Project Management tools
- Project Management and having previous experience of coordinating and driving projects in product development
- Experience of food ingredient marketing
- AEO and influencer marketing and campaign management
- Qualifications:
- Chemical Engineering with MBA in Marketing from a reputed institute.
- Work Experience:

Minimum 10 years of experience in B2B product management, market development, marketing preferably in bulk and/or speciality chemical industry Interested candidates share resume at [email protected]

📌 Sr Manager - Marketing & Product Development (Chemical candidates only (Mumbai)
🏢 TopGear Consultants
📍 Mumbai