Key responsibilities

1. Merchandise planning, category mix & assortment strategy

- Own category-level planning and assortment strategy across the pre-loved garments resale channels, ensuring strong alignment between available inventory, target consumer segments, and channel fit. • Translate recovered garment supply into structured assortments by pre-defined metrics. • Determine how inventory across direct resale, restored/revived and repurposed pathways should feed into merchandise plans and channel-specific assortments. • Develop and refine the merchandise architecture based on consumer preferences, seasonal shifts, sales performance and inventory availability. • Ensure the right product is placed in the right consumer context in the right resale channel.

2. Pricing, price realisation & brand-appropriate merchandising • Own pricing frameworks and price-band logic across product categories, quality grades, brand tiers, revival interventions, and resale formats.

- Guide merchandise presentation in a way that strengthens perceived value, trust, and consumer willingness to buy pre-owned apparel you are not just building a brand but re-defining a category!
- Align pricing and product curation with pre-loved garments positioning across style, affordability, quality, and circular credibility.
- Ensure merchandising decisions support both revenue outcomes and inventory productivity across the value chain.

3. Drop planning, event revenue ownership, demand-supply match & inventory productivity • Own merchandise and assortment planning for 100% of resale events and drops being executed by the team, across physical and digital channels.

- Link every event or drop to a clear revenue target, with corresponding assumptions on inventory deployed, expected sell-through, ASP, category performance and stock productivity.
- Plan and manage collection-led edits, themed assortments,



channel-specific merchandise launches and recurring drops with solid execution discipline.
- Improve demand-supply match by continuously converting actual sales, shopper behaviour and venue-level insights into sharper future assortment decisions.
- Track post-event sell-through, unsold inventory and inventory ageing, and define the next-best routing action instead of allowing stock to accumulate indefinitely.

4. Restore, Revive & Repurpose pathway development Restore & Revive - • Work closely with sorting, processing and revival teams to standardise interventions across cleaning, stain/odour treatment, surface refinement, mending, hardware replacing, finishing and other relevant recovery actions.

- Build and document a Restore & Revive SOP / guidebook, covering garment diagnosis, intervention rules, quality standards, routing decisions, cost/time considerations and final resale-readiness checks.
- Convert field learning into repeatable operating standards that can eventually be trained and replicated across higher processing volumes and future locations.
- Track whether revival interventions are improving resale yield, price realisation, sell-through and overall garment level economics. Repurpose - • Develop a structured Repurpose SOP by fabric type and garment category, identifying what can be repeatably transformed, what intervention is commercially justified, and what should not be repurposed.
- Test these garments through relevant pre-loved resale channels to understand customer response,



willingness to pay, category demand, sell-through and operational economics.
- Use these learnings to create and launch a defined RePurpose Edit. and refine the proposition basis market learnings.
- Build repeatable design and production logic rather than one-off upcycling experiments, ensuring repurposing remains a commercially disciplined value-recovery pathway.

5. Trend translation, consumer insight & display logic • Track consumer trends, local fashion preferences, and buying behaviour to inform merchandise decisions and styling choices.

- Translate consumer insight into practical curation choices across category selection, looks, edits, price points, revival decisions and visual presentation.
- Use consumer response to revived and repurposed garments to determine which interventions merit replication and which should be discontinued.
- Guide display and merchandising logic to improve conversion and basket quality.

6. Cross-functional coordination & merchandising discipline • Coordinate closely with collection, sorting, grading, revival/processing, inventory, resale, marketing, and founder teams to ensure merchandise plans are realistic and executable.

- Work closely with processing and revival teams to ensure garment interventions are driven by expected consumer demand and value-recovery potential rather than operational activity for its own sake.
- Work closely with marketing and resale teams to ensure product curation, RePurpose Edits and restored/revived assortments are communicated effectively through digital and physical channels.
- Work closely with inventory and warehousing teams to improve stock rotation, reduce ageing, and increase category-level turnover.

If this sounds like you kindly share your resume, to [email protected]/ [email protected]

📌 Sr Manager, Merchandising (Bengaluru)
🏢 Intellecap Advisory Services
📍 Bengaluru