About the Role

We are looking for a Social Media & Content Manager to own Mirai School of Technologys day-to-day social media and content engine across Instagram, YouTube, LinkedIn, Facebook and other relevant platforms.

This is a hands-on role for someone who understands social media, internet culture, content creation and audience growth. You will be responsible for turning Mirai’s brand, students,

campuses, events and ideas into content that people want to watch, engage with and share.

You will work closely with the Marketing, Design, Video, Admissions and Campus teams to build a consistent flow of high-quality content and grow Mirai’s social presence organically.

Key Responsibilities

1. Social Media Strategy

- Own the day-to-day social media strategy and execution across relevant platforms.
- Define content pillars, formats, publishing rhythms and channel-specific approaches.
- Build Mirai into a recognisable voice in AI-first education, technology, careers and the

future of work.
- Identify emerging trends, formats, conversations and opportunities relevant to Mirai’s

audience.
- Continuously test new content formats, hooks and storytelling approaches to drive

growth.
1. Content Strategy & Creation

- Own and manage the central social media content calendar.
- Ideate and develop content for Instagram, YouTube, LinkedIn and other relevant

platforms.
- Conceptualise reels, shorts, carousels, stories, memes, student stories, campus content

and creator-led formats.
- Develop strong hooks and content ideas designed for attention, retention and

shareability.
- Turn campus activities, student projects, events, achievements and industry interactions

into compelling content.
- Work closely with designers and video editors to take ideas from brief to final execution.
- Create content that is useful, entertaining, culturally relevant and not overly

promotional.
1. Social Media Management

- Manage day-to-day publishing,



scheduling and optimisation across social channels.
- Ensure content is published consistently and on schedule.
- Monitor comments, DMs, mentions and audience conversations.
- Identify audience questions and insights that can be converted into content

opportunities.
- Maintain a consistent brand voice across platforms.

1. Campus Content

- Build a structured content pipeline across Mirai’s campuses.
- Coordinate with campus teams to source student stories, events, activities and

achievements.
- Create clear content briefs and guidelines for campus teams.
- Identify strong campus-level stories that can be amplified through Mirai’s central

channels.
- Help establish campuses as consistent sources of content for the central brand.

1. Community Building

- Help build an engaged community around AI, technology, engineering education and

careers.
- Develop content and conversations that encourage participation from students, parents,

alumni and the broader tech community.
- Explore formats such as polls, Q&As;, AMAs, challenges, student-led content and

community conversations.
- Track audience sentiment and use community insights to improve content.

1. Creator & Influencer Content

- Identify opportunities to collaborate with creators and relevant internet personalities.
- Develop creator-led content formats and briefs.
- Work with the Influencer Marketing team to amplify creator content across Mirai’s social

channels.
- Explore UGC and student-generated content opportunities.

1. Performance & Analytics

- Track key metrics including reach, views, watch time, engagement, retention and

follower growth.




- Analyse performance at both content and channel level.
- Identify what is working, what isn't and why.
- Use data and audience insights to continuously improve content.
- Maintain regular social media performance reports and actionable insights.
- Balance short-term content performance with long-term brand building.

1. Collaboration & Execution

- Work closely with Design, Video, Growth, Admissions, Academic and Campus teams.
- Brief internal and external creative resources clearly.
- Manage multiple content projects and deadlines simultaneously.
- Ensure content moves efficiently from ideation to production to publishing.
- Take ownership of content output and channel performance.

What We're Looking For
- 3–4 years of experience in social media, content, digital marketing or a related role.
- Demonstrated experience managing and growing social media channels organically.
- Strong understanding of Instagram and YouTube, particularly Reels, Shorts and

long-form content.
- Strong understanding of social trends, algorithms, formats and internet culture.
- Excellent content ideation and storytelling skills.
- Ability to identify strong hooks and translate ideas into engaging content.
- Experience working with consumer-facing, D2C, education, technology, media or

digital-first brands is preferred.
- Strong understanding of content analytics and performance metrics.
- Strong communication and stakeholder management skills.
- Ability to work independently in a fast-paced setting.

Nice to Have
- Experience building a social channel or community from an early stage.
- Experience working with student, youth, technology or education audiences.
- Experience with influencer/creator collaborations and UGC.
- Basic understanding of design and video editing.
- Experience managing multiple social handles.
- Strong personal interest in AI, technology, startups or the future of work.

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