We are looking for a creative, strategic, and results-driven Social Media Manager to lead and strengthen our brand presence across digital platforms.

The ideal candidate will take ownership of social media strategy, content planning, campaign execution, audience engagement, and performance optimization. We are looking for someone who understands how to turn content into meaningful brand visibility, engagement, and business impact.

You will work closely with content creators, designers, video editors, and the marketing team to develop engaging campaigns across multiple social media platforms.

Key Responsibilities:

- Develop and execute comprehensive social media strategies aligned with brand and business objectives.
- Manage and grow the company's presence across LinkedIn, Instagram, Facebook, YouTube, X, and other relevant platforms.
- Plan and maintain monthly and campaign-specific social media content calendars.
- Develop creative concepts for posts, carousels, reels, stories, videos, campaigns, and other social content.
- Write and optimize engaging captions, hooks, social copy, and calls-to-action.
- Coordinate with graphic designers, content writers, and video editors to deliver high-quality and platform-specific content.
- Identify relevant trends, content opportunities, audience behaviours, and emerging formats.
- Build and maintain audience engagement through comments, messages, conversations, and community interactions.
- Plan and execute social media campaigns for brand awareness, engagement, lead generation, product promotions, hiring, and key business initiatives.
- Support and manage paid social media campaigns across LinkedIn and Meta platforms.
- Monitor competitors and identify opportunities to strengthen brand positioning and content differentiation.
- Track key performance metrics including reach, impressions, engagement, follower growth, website traffic, leads, and campaign performance.
- Prepare regular social media performance reports and recommend data-driven improvements.




- Continuously test content formats, messaging, posting strategies, and campaigns to improve performance.
- Ensure consistent brand voice, messaging, and visual identity across all social media channels.
- Stay updated with platform algorithms, social media trends, emerging tools, and industry best practices.

Qualifications:

- Bachelor's degree in Marketing, Communications, Business, Media, or a related field.
- 5+ years of hands-on experience in Social Media Management, Digital Marketing, or Content Marketing.
- Proven experience independently managing and growing social media accounts for brands or businesses.
- Experience developing social media strategies and managing campaigns from planning through execution and performance analysis.

Required Skills:

- Strong understanding of major social media platforms and their respective best practices.
- Robust knowledge of LinkedIn and Instagram marketing.
- Excellent copywriting, communication, and storytelling skills.
- Strong understanding of content strategy, audience engagement, and organic social media growth.
- Creative mindset with a strong eye for visual storytelling and engaging content.
- Experience with social media scheduling, publishing, and analytics tools.
- Ability to interpret performance data and optimize content and campaigns accordingly.
- Understanding of paid social media campaigns, particularly LinkedIn Campaign Manager and Meta Ads Manager.
- Strong research skills and ability to identify relevant trends and content opportunities.
- Excellent organizational and time-management skills.
- Ability to coordinate with multiple creative and marketing stakeholders.
- Ability to independently take ownership of social media initiatives in a fast-paced environment.

Preferred Qualifications:

- Experience managing social media for B2B, technology, SaaS, FinTech, or corporate brands.
- Experience with B2B content and lead-generation campaigns.
- Knowledge of LinkedIn personal branding, Canva, SEO, and digital marketing.
- Portfolio showcasing measurable social media growth or engagement preferred.

📌 Social Media Manager (Gurugram)
🏢 NuSwipe Technology
📍 Gurugram