We are looking for a proactive and organized Social Media Manager responsible for managing the day-to-day social media presence of Butterfly Learnings and its multiple verticals. The person will work closely with the Brand & Strategy team, content, design, clinical, and business teams to ensure that all social media handles are consistently active, relevant, and aligned with the brand strategy. This is a hands-on role requiring strong ownership of content calendars, posting, coordination, execution, and social media hygiene.

Key Responsibilities Social Media Management • Manage the day-to-day social media operations across multiple Butterfly Learnings handles and verticals.

• Plan and maintain monthly and weekly content calendars.

• Ensure timely posting across platforms such as Instagram, Facebook, LinkedIn, YouTube, and other relevant platforms.

• Coordinate with internal teams to collect relevant content, updates, achievements, events, and stories.

• Ensure consistency in brand messaging, tone, visual identity, and communication across all handles.

• Maintain a structured social media calendar and ensure no gaps in planned communication.

Content

Coordination & Execution • Brief and coordinate with the content and design teams for social media requirements.

• Develop content ideas based on campaigns, awareness days, company initiatives, events, clinical topics, parent education, and brand priorities.

• Convert business and clinical inputs into relevant social media content.

• Coordinate the complete content cycle from ideation to approval to publishing.

• Ensure all content is factually accurate and appropriately reviewed before publishing.

Multiple Vertical

Management • Manage content requirements for different Butterfly Learnings verticals, programs, centres, and initiatives.

• Understand the communication objective and target audience of each vertical and ensure relevant content is created accordingly.





• Maintain a clear content identity for each handle while ensuring alignment with the overall Butterfly Learnings brand.

Community

Management • Monitor comments, messages, mentions, and basic audience interactions across platforms.

• Ensure relevant queries are routed to the appropriate internal teams.

• Track recurring questions, feedback, and audience sentiment and share relevant insights with the Brand team.

• Monitor brand mentions and relevant conversations.

Social Media

Growth & Reporting • Track basic social media metrics including reach, engagement, followers, views, shares, saves, and profile activity.

• Prepare regular social media performance reports.

• Identify high-performing and underperforming content.

• Keep track of competitor and industry social media activity.

• Suggest improvements based on content performance and audience behavior.

Candidate

Profile • Min 1 year of experience in social media management.

• Experience managing multiple social media handles is preferred.

• Strong understanding of Instagram, Facebook, LinkedIn, and YouTube.

• Good understanding of content formats such as Reels, carousels, static posts, stories, and short-form video.

• Solid organizational and coordination skills.

• Good written communication skills.

• Ability to manage multiple deadlines simultaneously.

• Comfortable working with cross-functional teams.

• Experience in healthcare, education, parenting, wellness, or a consumer-facing brand will be an advantage.

What We Are Looking For We are looking for someone who is:

• Highly organized and detail-oriented • Proactive rather than waiting for briefs • Strong at follow-ups and coordination • Good at identifying content opportunities • Comfortable managing multiple brands/handles simultaneously • Curious about social media trends and formats • Able to balance creativity with consistency and execution • Comfortable taking ownership of the complete social media calendar

Pay: ₹11,360.23 - ₹43,201.25 per month

Benefits

- Flexible schedule
- Food provided
- Paid sick time
- Provident Fund

Work Location: In person

📌 Social Media Manager (Thane)
🏢 Butterfly Learning Centre
📍 Thane