Company Description RAG Holdings, supports aspiring entrepreneurs in turning business ideas into reality.As a one-stop business hub, the company offers services such as company formation, market research, office space solutions, PRO services, Golden Visa support, accounting and bookkeeping, and trademark registration. The organization is driven by a vision of building globally and the role is for its India office.

Role Description The Senior Performance Marketing Executive is a full-time role at RAG Calicut office.

This role involves planning, executing, and optimizing performance marketing campaigns across digital channels to drive lead generation, brand awareness, and measurable growth for RAG Holdings. Daily tasks include managing paid media campaigns, tracking and analyzing campaign metrics, conducting A/B tests, and refining strategies based on data insights. The individual will collaborate closely with sales, marketing, and market research teams to align campaigns with business objectives and target audiences.

The role also includes preparing performance reports, managing budgets, and recommending recent channels or approaches to enhance return on investment and support entrepreneurial clients.

Qualifications

Strategize, plan, and execute full-funnel performance marketing campaigns across Google Ads, Facebook/Instagram, LinkedIn, YouTube, and programmatic platforms (DV360 preferred).

Optimize lead acquisition with a strong focus on CPL (Cost Per Lead), ROAS, and sales-qualified leads.

Develop audience targeting strategies based on HNI/NRI behavior, investment interest, and wealth profiles.

Manage large-scale budgets with daily, weekly, and monthly optimizations to achieve campaign KPIs.

Support budget planning and performance forecasting with the marketing manager.

Experience with email marketing and marketing automation platforms such as Klaviyo, Drip, Mailchimp, HubSpot, Brevo, Zoho Campaigns,



or similar.

Track key KPIs and prepare campaign performance reports (weekly/monthly).

Set up and optimize conversion tracking using Google Tag Manager, GA4, and CRM integrations (HubSpot, Salesforce, ZOHO).

Analyze campaign performance, generate detailed reports, and present actionable insights to leadership.

Collaborate with the SEO, CRM, creative, and real estate sales teams to align messaging, landing pages, and lead nurturing.

Stay updated on the latest performance marketing trends, real estate buyer behavior, and platform algorithm changes.

Continuously A/B test creatives, ad copies, landing pages, audience cohorts to maximize ROI.

Contribute to strategy discussions by providing performance insights and market trends.

Manage multiple campaigns simultaneously, and adapt to a fast-paced, entrepreneurial setting.

Requirements

Bachelor's degree in Marketing, Business, Communications, Engineering, or related fields. (Master’s degree preferred.)

5+ years of experience in digital marketing, with at least 2-3 years in performance marketing roles.

Proven expertise in Google Ads, Meta Ads, LinkedIn Ads, and Programmatic Platforms.

Hands-on experience with MMPs (Mobile Measurement Platforms) and attribution models.

Deep knowledge of CRM platforms like HubSpot, Salesforce, ZOHO.

Strong analytical skills with a data-driven approach to decision-making.

Prior experience managing INR 20L+ monthly digital budgets in B2B industries (B2B segments preferred).

Excellent communication, leadership, and cross-functional collaboration skills.

Certification in Google Ads, Facebook Blueprint, or similar is a plus.

Key Skills:

Lead Generation Strategy

Funnel Optimization

Campaign Budget Management

Paid Media Execution (Search, Social, Video, Display)

Data Analysis & Reporting

Conversion Rate Optimization (CRO)

Marketing Automation Coordination

HNI/NRI Audience Targeting

Landing Page Strategy

📌 Senior Performance Marketing Executive (Kozhikode)
🏢 RAG Holdings
📍 Kozhikode