Senior Manager/AGM- Branding & Marcomm (Chennai)

Senior Manager/AGM- Branding & Marcomm (Chennai)

27 Aug
|
Apollo Hospitals, Chennai
|
Chennai

27 Aug

Apollo Hospitals, Chennai

Chennai

Company Description Apollo Hospitals Chennai is a flagship institution of India’s most trusted healthcare group, with over four decades of experience in advanced, patient-centered care. As part of one of the world’s largest integrated healthcare platforms, it combines clinical excellence, cutting-edge technology, and a strong commitment to making high-quality healthcare accessible.

The group operates an extensive network of hospitals, pharmacies, retail health centers, and emergency services, and is accredited by leading global and national bodies. Apollo is recognized for pioneering innovations such as South Asia’s first Proton Cancer Centre and India’s first AI-Precision Oncology Centre, along with multiple firsts in robotic and advanced procedures. With more than 200 million lives touched, Apollo Hospitals Chennai offers professionals the opportunity to contribute to impactful work in a dynamic, innovation-driven environment.

Role Description The Senior Manager/AGM – Branding & Marcomm role is a full time, on-site position based at Apollo Hospitals in Chennai. This role is responsible for leading brand strategy, positioning, and communication initiatives for the hospital, ensuring consistent and compelling representation across all internal and external touchpoints.

Day-to-day responsibilities include planning and executing integrated marketing and communication campaigns, overseeing digital and offline brand activations, and managing creative development for advertising, collateral, and patient communication. The role will collaborate closely with clinical, operations,



and corporate teams to align brand messaging with organizational goals, manage agency and vendor relationships, and monitor campaign performance and brand metrics.

The Senior

Manager/AGM will also drive public relations and media engagement, support events and outreach programs, and ensure adherence to brand guidelines across all channels.

Qualifications

- Brand strategy and positioning skills, with experience in developing and managing healthcare or service sector brands.
- Marketing and communication planning capabilities, including integrated campaigns across digital, print, outdoor, and experiential channels.
- social media expertise, including performance tracking, content planning, and audience engagement.
- Copywriting, content development, and creative briefing skills for campaigns, patient communication, and corporate messaging.
- Stakeholder/Agency management and collaboration skills, with the ability to work cross-functionally with clinical, operations, and corporate teams.
- Data-driven decision-making and analytical skills to interpret campaign performance, brand health metrics, and market insights.
- Strong project management abilities, including budgeting, timeline management, and coordination with agencies and vendors.
- Bachelor’s or master’s degree in Marketing, Communications, Business, or a related field; prior experience in branding/Marcomm at a senior level is preferred.
- Exposure to healthcare, hospitality, or other high-touch service industries, and familiarity with regional and national market dynamics, would be beneficial.

📌 Senior Manager/AGM- Branding & Marcomm (Chennai)
🏢 Apollo Hospitals, Chennai
📍 Chennai

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