Senior Fashion Consultant

Department: Retail / Store Operations

Reports To: Store Manager / Assistant Store Manager

Location: Store-based

Employment Type: Full time

Job Purpose The Senior Fashion Consultant is responsible for delivering an exceptional customer experience, achieving individual and store sales targets, providing expert fashion and styling advice, and maintaining high visual merchandising and store presentation standards.

Key Responsibilities

1. Customer Service & Fashion Consulting

- Welcome customers and understand their fashion, size, color, and styling requirements.

- Provide personalized outfit and product recommendations.

- Demonstrate strong knowledge of fabrics, fits, collections, product features, and current fashion trends.

- Build long-term customer relationships and encourage repeat visits.

- Handle customer queries and complaints professionally.

2. Sales & Target Achievement

- Achieve individual sales targets and contribute to overall store targets.

- Maximize every customer interaction through cross-selling and up-selling.

- Promote complete-look selling, including shirts, T-shirts, trousers, denim, accessories, and other relevant products.

- Maintain strong conversion, average transaction value, and units-per-transaction performance.

- Follow up with regular customers and develop a loyal customer base.

3. Store Operations

- Ensure merchandise is properly arranged, folded, displayed, and replenished.

- Maintain excellent housekeeping and presentation standards.

- Follow store SOPs for billing, stock handling, customer service, and loss prevention.

- Support stock receiving, tagging, replenishment, and inventory activities.

- Assist the Store Manager during opening and closing procedures.

4. Visual Merchandising

- Maintain brand-standard displays and product presentation.

- Ensure correct size-wise and color-wise merchandise arrangement.





- Support promotional and seasonal display changes.

- Ensure mannequins, tables, racks, and wall displays are consistently maintained.

5. Team Support & Leadership

- Guide and support junior Fashion Consultants in customer service and selling techniques.

- Share product knowledge and effective selling practices with team members.

- Lead by example in customer handling, grooming, discipline, and sales performance.

- Support the Store Manager in daily floor operations when required.

Required Skills
- Excellent communication and interpersonal skills.

- Strong fashion and styling sense.

- Customer-focused approach.

- Good selling, negotiation, and relationship-building skills.

- Ability to achieve sales targets in a competitive retail environment.

- Strong product knowledge and attention to detail.

- Ability to work effectively as part of a team.

Qualification & Experience
- Minimum 12th / Diploma / Graduate qualification.

- 2–5 years of experience in fashion retail, premium retail, lifestyle, or apparel stores.

- Experience with branded fashion retail is preferred.

- Candidates with strong customer-handling and sales performance may be considered.

Key Performance Indicators (KPIs)
- Individual Sales Achievement

- Store Sales Contribution

- Conversion Rate

- Average Transaction Value

- Units Per Transaction

- Customer Satisfaction

- Repeat Customer Development

- Product Knowledge

- Visual Merchandising & Store Standards

- Attendance, Grooming & Discipline

Personal Attributes
- Professional and well-groomed personality.

- Positive and energetic attitude.

- Fashion-conscious and customer-oriented.

- Responsible and dependable.

- Confident in approaching and engaging customers.

- Willingness to learn and take additional responsibility.

Salary: As per experience and company standards

Career Growth: Senior Fashion Consultant → Assistant Store Manager → Store Manager

📌 Senior Fashion Consultant (India)
🏢 Benetton
📍 India