Website Management

& Campaign Execution

- Manage and maintain multiple brand websites, ensuring content accuracy, consistency, and alignment with brand guidelines.

- Publish and update products, landing pages, campaigns, blogs, banners, promotional content, and seasonal offers.

- Coordinate website updates with Marketing, Creative, Ecommerce, CRM, Merchandising, and Business teams.

- Build and launch campaign landing pages, ensuring timely and accurate execution for product launches, promotions, and events.

- Maintain publishing calendars, perform regular website audits, and proactively identify broken links, outdated content, and usability issues.

User Experience, SEO

& Optimisation

- Monitor website performance and user behaviour to identify opportunities for improving navigation, customer journeys, page speed, and conversion rates.

- Optimise forms, CTAs, landing pages, metadata, page structure, internal linking, image tags, and other on-page SEO elements.

- Support A/B testing initiatives and implement UX and SEO recommendations to improve organic visibility and conversion performance.

- Monitor website health, Core Web Vitals, and accessibility standards while coordinating with internal teams and SEO partners on optimisation initiatives.

Analytics &

Reporting

- Track website performance using Google Analytics 4, Google Tag Manager, Google Search Console, Microsoft Clarity, and other reporting tools.

- Monitor key website metrics including traffic, engagement, conversions, bounce rate,



campaign performance, and user behaviour.

- Prepare regular performance reports and recommend improvements based on data-driven insights.

- Ensure campaign tracking, tagging, and measurement are implemented accurately.

Technical

Coordination & Quality Assurance

- Coordinate with developers, agencies, and technology partners for website enhancements, issue resolution, releases, and feature deployments.

- Support CMS administration, troubleshoot website issues, and ensure website security, uptime, and compliance.

- Perform end-to-end QA for all website updates, testing functionality, responsiveness, forms, customer journeys, integrations, and checkout flows across desktop, tablet, and mobile devices.

- Escalate and resolve issues promptly to ensure a seamless customer experience.

Requirements

- Hands-on experience with CMS platforms such as WordPress, Shopify, Magento, Salesforce Commerce Cloud, or similar.

- Strong understanding of HTML and CSS; working knowledge of JavaScript is an advantage.

- Experience with Google Analytics 4, Google Tag Manager, Google Search Console, Microsoft Clarity, and SEO tools.

- Good understanding of website performance optimisation, UX principles, SEO, and Core Web Vitals.

- Solid analytical, problem-solving, project coordination, and stakeholder management skills.

- High attention to detail with the ability to manage multiple priorities in a fast-paced environment.

📌 Senior Executive – Web Specialist (Bengaluru)
🏢 Ample Group
📍 Bengaluru