SENIOR DIGIAL MARKETING EXECUTIVE

Location: Gurugram( Udyog Vihar)

Company: Kar Parivartan LLP

Company Description

Kar Parivartan LLP is a leading compliance and sustainability solutions provider specializing in EPR, BIS, WPC, and Circular Economy advisory services. We help manufacturers, importers, brand owners, and businesses achieve regulatory compliance through technology-driven and client-centric solutions.

We are looking for a results-oriented Digital Marketing professional who can drive lead generation, manage digital campaigns, strengthen our brand presence, and contribute directly to business growth.

Key Responsibilities

Lead Generation &

• Performance Marketing

- Generate qualified B2B leads through Google Ads, LinkedIn, Meta, YouTube, and other digital channels.
- Achieve monthly lead generation targets for EPR, BIS, WPC, Sustainability, and related services.
- Manage WhatsApp automation platforms such as Interakt/Gallabox.
- Coordinate with SEO and third-party marketing agencies to drive measurable results.

Digital Campaign Management

- Plan, execute, and optimize paid marketing campaigns across Google, Meta, LinkedIn, and YouTube.
- Monitor campaign performance, budgets, and ROI.
- Continuously improve lead quality and conversion rates.

Website, SEO & • Content Marketing

- Improve website traffic and search rankings through SEO and content initiatives.
- Optimize landing pages for lead generation and conversions.
- Coordinate development of blogs, case studies, newsletters, presentations, and marketing collateral.





Social Media & • Brand Building

- Manage company presence across LinkedIn, Facebook, Instagram, YouTube, and Google Business Profile.
- Develop and execute content calendars.
- Strengthen brand visibility and engagement across digital platforms.

Marketing Automation & • Analytics

- Manage CRM integration, lead tracking, email marketing, and marketing automation workflows.
- Track key KPIs including Leads Generated, CPL, Website Traffic, Conversion Rates, ROAS, and Campaign ROI.
- Prepare monthly performance reports with actionable insights.

Sales Enablement & • Market Research

- Support the sales team with presentations, proposals, brochures, and marketing collateral.
- Monitor industry trends, competitor activities, and regulatory developments.
- Identify new opportunities and recommend growth-focused marketing initiatives.

Requirements

- Bachelor's degree in Marketing, Business, Communications, or a related field.
- 3–7 years of experience in Digital Marketing, Performance Marketing, or Lead Generation.
- Hands-on experience with Google Ads, Meta Ads, LinkedIn Campaign Manager, SEO, and Marketing Automation tools.
- Strong analytical, communication, and project management skills.
- Experience in B2B marketing will be preferred.

Why Join Kar Parivartan?✅ Work in a quick-growing compliance and sustainability sector ✅ High ownership and visibility across business functions

✅ Opportunity to directly influence revenue growth and brand positioning

✅ Collaborative and growth-oriented work environment

📌 Senior Digital Marketing Executive (Gurugram)
🏢 Kar Parivartan
📍 Gurugram