: SEO & Search Visibility Expert (SEO + AEO + GEO)

Company: Wappbíz

Department: Marketing

Location: Bhosari, Pune, On-site

Reports to: Business Head / Marketing Lead

Employment Type: Full time

About Wappbíz

Wappbíz is a WhatsApp Business API SaaS platform helping businesses in Real Estate, Healthcare, E-commerce, and F&B; automate customer engagement, sales, and support through WhatsApp. We're scaling our organic and AI-search presence as buyers increasingly discover SaaS tools through search engines, AI chat assistants, and generative answer engines.

About the Role

We're looking for an SEO Expert who goes beyond traditional search, someone equally sharp on Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO). You'll own how Wappbiz shows up not just on Google, but in ChatGPT, Perplexity, Google AI Overviews, and other AI-driven answer surfaces where our future customers are increasingly searching for WhatsApp Business API solutions.

This is a hands-on, individual-contributor role with real ownership of organic growth strategy for the Wappbiz account.

Key ResponsibilitiesSEO (Search Engine Optimization)

- Own on-page, technical, and off-page SEO strategy for the Wappbiz website and blog
- Conduct keyword research across Wappbiz's core verticals (Real Estate, Healthcare, E-commerce, F&B;) and use-case pages
- Run technical SEO audits (site speed, crawlability, indexing, schema markup, Core Web Vitals) and work with devs to fix issues
- Build and execute link-building and content partnership strategies
- Track rankings, organic traffic, and conversion performance via GSC, GA4, and SEO tools (Ahrefs/SEMrush/similar)

AEO (Answer Engine Optimization)





- Optimize content to win featured snippets, People Also Ask, and voice/answer-box placements
- Structure content (FAQs, how-tos, comparison pages) so it's easily extractable by answer engines
- Implement and expand structured data/schema markup (FAQ, How To, Product, Organization) for answer-readiness

GEO (Generative Engine Optimization)

- Monitor and improve how Wappbiz is represented in AI-generated answers on Chat GPT, Perplexity, Google AI Overviews, Gemini, and similar tools
- Build content and citation strategies that increase the likelihood of Wappbiz being cited as a source by LLMs (authoritative content, structured data, third-party mentions, review platforms, Reddit/Quora presence, etc.)
- Track brand mentions and share-of-voice across AI answer engines using emerging GEO monitoring tools
- Stay current on how generative engines crawl, index, and cite content, and adapt strategy as these platforms evolve

Cross-functional
- Collaborate with content, design, and product teams to brief and produce SEO/AEO/GEO-optimized content (blogs, landing pages, comparison pages, case studies)
- Coordinate with the existing SEO/digital marketing team on Wappbiz to align strategy and reporting
- Present monthly performance reports with clear insights and next-step recommendations to leadership





Requirements

- 3–6 years of hands-on SEO experience, ideally in B2B SaaS
- Demonstrated experience or strong point of view on AEO/GEO — even if self-taught or from early experimentation (this is a new and fast-moving discipline; we care more about curiosity and adaptability than years of formal experience here)
- Working knowledge of SEO tools: Google Search Console, GA4, Ahrefs/SEMrush, Screaming Frog
- Understanding of schema markup/structured data implementation
- Familiarity with how LLMs and generative engines source and cite information
- Strong content sense — can brief writers and evaluate whether content is genuinely answer-engine-ready
- Data-driven mindset with the ability to translate metrics into action plans
- Excellent written English communication

Nice to Have

- Prior SaaS or martech industry experience
- Experience with WhatsApp Business API, CPaaS, or conversational commerce space
- Basic HTML/CSS understanding for on-page implementation
- Experience with AI/LLM monitoring tools (e.g., Profound, Otterly, or similar GEO trackers)

What Success Looks Like (First 6 Months)
- Organic traffic and keyword ranking growth across priority verticals
- Increased featured snippet / AI Overview appearances for target queries
- Measurable presence in AI-generated answers when users ask about WhatsApp Business API solutions
- A documented, repeatable AEO/GEO content and monitoring process the team can scale To apply, share your resume along with 2–3 examples of SEO or AEO/GEO work you're proud of (rankings won, snippets captured, or AI-citation wins).

📌 Search Engine Optimization Executive (Pune)
🏢 Wappbiz
📍 Pune