Job Title: Search Engine Optimization (SEO) Specialist.

Location: Mumbai (On-site)

Office Address

Navyug Industrial Estate.

Office No: 402, 4th Flr, Opp. Celestia Spaces, T. J, Road, Sewree, Mumbai - 400015.

Employment Type: Full-Time

About Us

We manage two premium, customer-focused apparel brands operating in the bespoke tailoring and garment care space:

- Dononman: A premier, luxury doorstep bespoke tailoring service specializing in fine custom menswear, suits, and jackets. (www.dononman.com)
- AlterDry: An accessible, on-demand doorstep service for garment alterations, resizing, custom stitching, and specialized garment care. (www.alterdry.com)

We are seeking a results-driven SEO Specialist to own the organic growth strategy for both brands. You will be responsible for driving local leads, boosting organic traffic, and positioning both brands as top search choices across digital touchpoints.

Key Responsibilities

SEO Strategy & Growth: Design and execute technical, on-page, and off-page SEO strategies for both Dononman (luxury/bespoke segment) and AlterDry (alterations/care segment).

Local SEO Optimization: Manage and optimize Google Business Profiles (GBP), local citations, and geo-targeted keywords to dominate local map packs and regional search intent across service areas.

Keyword Research & Mapping: Identify high-intent keywords—targeting high-value custom tailoring clients for Dononman and urgent/convenient service seekers for AlterDry.

On-Page & Technical SEO: Perform regular website audits,



optimize meta tags, page speed, structured data (Schema markup), mobile responsiveness, and site architecture.

Content Strategy Collaboration: Partner with content and marketing team members to guide blog topics, landing page copy, and service page optimization.

Link Building & PR Outreach: Acquire high-quality backlinks through niche fashion, lifestyle, local directory, and service-based platforms.

Performance Tracking & Analytics: Monitor and report weekly/monthly performance metrics using Google Analytics 4 (GA4), Search Console, and SEO tools (Semrush, Ahrefs, Screaming Frog).

Requirements & Qualifications

Experience: 2–4 years of proven hands-on experience in SEO (agency or client-side), ideally managing multiple brands or service-based businesses.

Local SEO Expertise: Strong track record in ranking service-based businesses in specific geographical zones and managing local map packs.

Technical Proficiency: Experience with GA4, Google Search Console, Semrush/Ahrefs, WordPress/Shopify CMS, and Screaming Frog.

Knowledge of E-Commerce & Lead Gen: Familiarity with optimizing lead-generation funnels (appointment bookings, consultation forms) and service catalog pages.

Analytical Mindset: Strong ability to translate complex search data into explicit growth insights and actionable tactics.

Nice-to-Have

Basic knowledge of HTML/CSS for technical implementations.

Prior experience in fashion, apparel, luxury services, or local service-based startups.

📌 Search Engine Optimization Executive (Mumbai)
🏢 Dononman International.
📍 Mumbai