A Genset (Diesel Generator) Sales Executive is responsible for selling generator sets to businesses, industries, contractors, institutions, and other customers.

Key Roles & Responsibilities

1. Lead Generation
- Find new customers through calls, visits, referrals, online leads, and networking.
- Identify companies that require DG/genset solutions.
- Develop relationships with contractors, builders, consultants, factories, hospitals, hotels, and commercial establishments.

- Customer Requirement Analysis

- Understand the customer's power requirement and application.
- Determine suitable genset capacity (e.g., 15 kVA, 62.5 kVA, 125 kVA, 500 kVA, etc.).
- Discuss fuel consumption, installation requirements, AMF/ATS panels, synchronization, and other requirements.

- Product Presentation

- Explain genset specifications, features, benefits, warranty, and service support.
- Conduct product demonstrations or arrange customer visits where required.
- Compare suitable models based on customer requirements.

- Quotation & Sales

- Prepare and submit quotations.
- Negotiate price, payment terms, delivery schedules, and commercial conditions.
- Follow up regularly until the order is confirmed.
- Achieve monthly/quarterly sales targets.

- Site Visits

- Visit customer sites to understand installation conditions.
- Coordinate with technical teams for load assessment and genset selection.
- Check space, ventilation, exhaust, fuel tank, cable routing,



and other installation considerations.

- Order & Delivery Coordination

- Coordinate with the company, factory, logistics, and service teams after receiving orders.
- Track production and delivery schedules.
- Ensure the genset reaches the customer as committed.

- After-Sales Relationship

- Coordinate installation, commissioning, and service requirements.
- Follow up for AMC/service contracts and spare parts.
- Maintain good customer relationships for repeat business and referrals.

- Market & Competitor Analysis

- Monitor competitors such as Cummins, Kirloskar, Mahindra Powerol, KOEL, Caterpillar, etc.
- Track competitor pricing, products, offers, and market activities.
- Identify new business opportunities.

Important Skills
- Sales and negotiation skills
- Good communication and customer-handling skills
- Basic knowledge of DG/genset, electrical and mechanical systems
- Knowledge of kVA, kW, load calculation, fuel consumption, and power requirements
- MS Excel/CRM and quotation preparation
- Willingness to travel for customer/site visits
- Target-oriented approach
- Relationship-building skills

Typical KPIs
- Monthly sales revenue
- Number of current customers/leads
- Number of quotations submitted
- Conversion rate
- Number of gensets sold
- Gross margin
- Collection/payment follow-up
- Repeat business and AMC sales

📌 Sales Executive (Coimbatore)
🏢 Turbo Mot India
📍 Coimbatore