Product Marketing Manager

Job Type: Full Time

Department: Marketing

Location: Bangalore

Role Overview

We are looking for a Product Marketing Manager to own the go-to-market (GTM) strategy and execution for new product launches and key feature releases across the Sri Mandir ecosystem. This is a high-impact role working closely with Product, Growth, CRM, Design, and Analytics teams to ensure every feature reaches users with the right positioning, messaging, and adoption strategy. Youll play a critical role in taking products from 0 1, driving feature discovery, user adoption, and long-term engagement.

This role is ideal for someone with 4 6 years of experience in Product Marketing, Growth, or Product roles within a rapid-paced B2C consumer tech startup.

Key Responsibilities

Product Go-to-Market (GTM)

- Own end-to-end GTM planning and execution for new products and feature launches.
- Develop launch plans, positioning, messaging, and rollout strategies.
- Coordinate cross-functional execution across Product, Growth, CRM, Design, Content, and Analytics.
- Ensure successful feature adoption through well-planned launch campaigns.

Product Positioning Messaging

- Translate complex product capabilities into clear, user-centric messaging.
- Define value propositions for different user cohorts.
- Partner with Design and Content teams to create launch assets, in-app messaging, landing pages, and communication campaigns.

Feature Adoption Growth

- Drive awareness, adoption, and engagement for newly launched features.
- Monitor feature performance and identify opportunities to improve activation and usage.
- Collaborate with CRM and Growth teams on lifecycle campaigns that increase feature discovery and repeat usage.

0 1 Product Scale

- Work closely with Product teams from the ideation stage through launch.
- Validate messaging with users and internal stakeholders before launch.
- Build scalable GTM playbooks that can be replicated across future launches.
- Support experimentation around pricing, onboarding,



and feature packaging where applicable.

Market User Insights

- Gather customer insights through research, feedback, and analytics.
- Analyze user behavior and competitor offerings to identify opportunities.
- Use data to refine messaging, positioning, and launch strategies.

Performance Measurement

- Define launch success metrics.
- Track adoption, activation, engagement, and retention for launched features.
- Share post-launch learnings and recommend improvements for future releases.

Ideal Candidate Profile

Must Have

- 4 6 years of experience in Product Marketing, Growth Marketing, Product Strategy, or Product Management within B2C/D2C consumer tech companies.
- Experience owning GTM strategy for product or feature launches.
- Hands-on experience launching products from 0 1.
- Strong understanding of product adoption, activation funnels, and user journeys.
- Experience working cross-functionally with Product, Engineering, Design, CRM, and Analytics teams.
- Robust analytical skills with experience using dashboards, Excel, SQL, Mixpanel, Amplitude, or similar analytics tools.
- Excellent written and verbal communication skills.

Good to Have

- Experience in consumer apps, marketplaces, fintech, gaming, edtech, or content platforms.
- Familiarity with experimentation, A/B testing, and growth frameworks.
- Experience with CRM platforms such as CleverTap, MoEngage, or Braze.
- Exposure to AI-powered consumer products or personalization is a plus.

Why This Role Matters

- Own GTM strategy for products used by millions of users.
- Shape how new features are launched, adopted, and scaled.
- Work at the intersection of Product, Growth, Marketing, and Analytics.
- Build products that create meaningful impact while solving unique consumer challenges.
- Clear growth path into Senior Product Marketing or Growth Leadership roles.

Disclaimer: This has been sourced from a public domain and may have been modified by Naukri.com to improve clarity for our users. We encourage job seekers to verify all details directly with the employer via their official channels before applying.

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