About the roleWe're looking for someone to own how we show up in the world outside our own channels — in the press, in creator content, and alongside other brands we admire.

This is a builder's role, not a maintenance one. You'll be the first dedicated hire for this function, which means you'll set up the systems, the media list, the creator pipeline and the partnership playbook from scratch. If you like owning a number and a relationship list rather than executing someone else's brief, this will suit you.

What you'll ownPress & earned media

- Build and maintain relationships with journalists, editors and writers across consumer, lifestyle, business and startup media
- Write and pitch stories — launches, founder narratives, category POVs, data angles — and follow through until they land
- Draft press releases, media kits, founder bios, Q&As; and byline articles
- Manage inbound press requests, interview prep and spokesperson briefings
- Track coverage and report on share of voice, quality of placement and reach

Creator & UGC collaborations

- Identify, reach out to and negotiate with creators across Instagram, YouTube and LinkedIn — from nano to mid-tier
- Own the full cycle: outreach, briefing, contracting, product seeding, deliverable tracking, payment coordination
- Build a repeatable seeding programme that generates a steady flow of organic UGC
- Manage usage rights and build a library of creator content the wider marketing team can use in ads and on-site
- Measure what actually works — not just views, but content that performs when we put spend behind it

Brand collaborations

- Source and pitch brand-to-brand partnerships — co-branded products, bundles, giveaways, events, cross-promotions




- Negotiate terms and manage the partnership end-to-end across both sides
- Build a pipeline of target brands rather than reacting to whatever comes inbound

Social

- Own the content calendar and day-to-day publishing across our channels
- Manage community engagement, comments and DMs
- Work with design and content to turn press wins and creator content into channel content

What we're looking for
- 4–7 years in PR, influencer marketing, brand partnerships or communications — agency or in-house, both work
- A real media list. You should be able to name journalists you can call, not just publications you've read
- Proven creator collaborations you personally negotiated and ran, with examples of the output
- Solid writing. You'll be drafting pitches, releases and briefs daily, and the quality of your writing is most of the job
- Comfort with numbers — you can build a coverage report and defend a creator budget
- Someone who chases. A lot of this role is the seventh follow-up email

Nice to have

- Experience with consumer or D2C brands
- Existing creator relationships in our category
- Experience with tools like Qoruz, Winkl, Notion or Airtable
- Regional language media relationships beyond English press

What this role is not
- It's not a paid media planning role — we're not looking for GRPs and buying experience
- It's not a pure content creation role — you'll brief and commission, not shoot and edit
- It's not corporate comms or crisis management

Why join
- We're small enough that this function is genuinely yours to build, and far enough along that there's real product and real traction to work with. You'll report directly into marketing leadership with no layers in between, and you'll see the impact of your work in weeks rather than quarters.

📌 PR & Partnerships Manager (Gurugram)
🏢 Boon
📍 Gurugram