PR Manager – Lifestyle | Fashion & F&B;

Location: Delhi | Experience: 6–8 Years

About the Role

We are looking for an experienced PR Manager to lead lifestyle and consumer-facing accounts, with strong experience in Fashion and Food & Beverage (F&B;) PR.

The ideal candidate should have a strong media network, proven experience in managing lifestyle brands, and the ability to independently manage client relationships and lead a team.

Key Responsibilities

- Lead and manage PR mandates for lifestyle and consumer-facing brands, with a strong focus on Fashion and F&B.;
- Develop and execute PR and communication strategies aligned with client objectives and brand positioning.
- Manage day-to-day client relationships and act as a strategic PR advisor.
- Build and leverage strong relationships with lifestyle, fashion, F&B;, business and mainstream media.
- Identify relevant media opportunities, trends, features, interviews, collaborations and brand integrations for clients.
- Plan and execute press conferences, media events, launches, brand experiences and other on-ground activations.
- Lead, mentor and manage the internal account team, ensuring quality, timely delivery and effective delegation of work.
- Manage multiple client accounts and projects simultaneously while meeting tight deadlines.
- Prepare regular client reports, campaign evaluations and participate in client meetings.
- Contribute to new business by identifying opportunities and developing pitch strategies and presentations.
- Stay updated on trends across Fashion, F&B;, Lifestyle and Consumer brands and translate these into relevant PR opportunities.
- Handle media queries,



interview requests and crisis communication when required.

Requirements

- Bachelor's Degree in PR, Communications, Journalism, Marketing or a related field.
- 6–8 years of relevant PR & Communications experience.
- Mandatory: Prior experience handling both Fashion and F&B; brands.
- Strong experience in Lifestyle / Consumer PR with a proven understanding of the media landscape.
- Prior team-handling / people-management experience is mandatory.
- Strong existing relationships with Fashion, Lifestyle, F&B; and mainstream media.
- Proven experience in independently managing client accounts and client relationships.
- Experience in developing PR strategies, campaigns, media plans and creative communication ideas.
- Experience in planning and managing media events, launches and on-ground activations.
- Strong written and verbal communication and presentation skills.
- Ability to manage multiple accounts and priorities in a fast-paced agency environment.
- Strong ideation, problem-solving and relationship-management skills.
- Proactive, confident and cooperative with the ability to work independently.
- Proficiency in Microsoft Office, particularly PowerPoint, Word and Excel.

Important

Candidates must have prior experience working with both Fashion AND F&B; brands, along with demonstrated team-handling experience.

Pay: ₹1,600,000.00 - ₹1,800,000.00 per year

Benefits

- Flexible schedule
- Paid sick time

Application Question(s):
- How many years of exp do you have in Lifestyle PR?
- What is your Current CTC?
- What is your expected CTC?
- How soon can you join us?

Work Location: Hybrid remote in Delhi, Delhi (Delhi)

📌 PR Manager – Lifestyle | Fashion & F&B (Delhi)
🏢 Think Ink Communications
📍 Delhi