We are seeking a highly analytical and performance-focused Digital Marketing Skilled with 3-5 years of experience in managing paid advertising campaigns across major digital platforms.
Job Location: Mohali
Experience required: 3-5 Years
Core Competencies
- Proven expertise in managing paid campaigns on Google Ads (Search, Display, Shopping, YouTube & Performance Max)
- Hands-on experience with Meta Ads Manager (Facebook & Instagram)
- Strong working knowledge of Google Merchant Center including product feed creation, optimization, and issue resolution
- Experience implementing conversion tracking via Google Tag Manager (GTM)
- Advanced understanding of GA4 (Google Analytics 4) for performance measurement and reporting
Key Responsibilities
- Develop, launch, and optimize multi-channel paid advertising campaigns
- Manage product feeds and Shopping campaigns to ensure optimal visibility and performance
- Continuously analyze performance data to improve CPL, CPA, and ROAS
- Manage campaign budgets efficiently while maintaining performance targets