About the Role:

We're looking for a proactive, analytical and creative Performance Marketing Specialist with a strong focus on SEO, SEM and digital growth

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You'll be responsible for helping drive Coastr's organic and paid search visibility, generate qualified B2B leads, optimize website performance and identify new opportunities across search, AI-powered platforms and digital marketing channels.

This is a hands-on role for someone who enjoys combining data, creativity, experimentation and technology to build marketing campaigns that deliver measurable business results.

What You'll Do

1. SEO & Organic Growth

- Develop and execute SEO strategies to improve organic visibility, rankings, traffic and qualified leads.
- Conduct keyword research, search intent analysis, competitor research and content gap analysis .

- Identify opportunities across on-page, technical and off-page SEO.
- Optimize website pages, landing pages, blogs and other content for search engines.
- Monitor keyword rankings, organic traffic, conversions and other SEO KPIs.

- Work with content teams to develop SEO-focused content strategies.
- Identify opportunities to improve internal linking, metadata, content structure and website architecture.
- Support

AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization) initiatives to improve Coastr's visibility across AI-powered search and answer engines.

- Stay updated with Google algorithm updates, search trends and changes in AI search.

2. SEM & Paid Search

- Plan, launch, manage and optimize Google Ads / PPC campaigns focused on lead generation and business growth.
- Conduct keyword research and build high-intent keyword and negative keyword lists.
- Develop and test ad copy, extensions, audiences, bidding strategies and campaign structures.
- Monitor CPC, CTR, CPL, conversion rates, ROAS and lead quality .

- Identify opportunities to improve campaign efficiency and reduce cost per qualified lead.
- Conduct A/B testing across ads, landing pages, messaging and targeting.
- Support paid search strategy across different markets and customer segments.

3. Website & Conversion Optimization





- Manage and update the Coastr website using Wix .

- Create and publish SEO- and conversion-focused landing pages for campaigns, products, webinars and lead generation initiatives.
- Optimize website content, structure, CTAs and landing pages to improve organic visibility and conversions.
- Monitor website performance using tools such as Google Analytics 4 and Google Search Console .

- Identify technical and UX opportunities that can improve search visibility and user experience.
- Work closely with design and content teams to implement website improvements.

4. Email Marketing & Lead Nurturing

- Create and execute email marketing campaigns using HubSpot .

- Build lead nurture workflows and automated email sequences.
- Segment audiences based on industry, intent, funnel stage and engagement.
- Test subject lines, content, CTAs and messaging to improve performance.
- Monitor email engagement, conversions and contribution to pipeline.

5. Campaign Creation & Growth

- Develop and execute integrated campaigns across SEO, SEM, email, content and other digital channels .

- Brainstorm fresh campaign concepts for product launches, webinars, ebooks, events and lead-generation initiatives.
- Bring new ideas and perspectives to improve brand visibility, lead generation and customer engagement.

- Identify emerging marketing trends, channels, tools and growth opportunities.
- Support A/B testing and experimentation across the marketing funnel.

6. AI-Powered Marketing

- Use AI tools such as ChatGPT, Claude, Gemini, Perplexity and other marketing technologies to:
- Conduct keyword and competitor research
- Generate campaign and content ideas

- Develop ad and email copy
- Analyze campaign and SEO data
- Identify content and search opportunities
- Improve marketing workflows and productivity




- Explore new AI tools and identify practical ways to integrate them into Coastr's marketing strategy.

- Stay updated on how AI is changing search, SEO, content discovery and digital marketing .

7. Analytics & Reporting

- Track and report on SEO, SEM, website, email and campaign performance.
- Build regular performance reports and dashboards.
- Analyze data to identify trends, opportunities and areas for improvement.
- Translate marketing data into actionable recommendations for growth.

What We're Looking For

- 2–4 years of experience in SEO, SEM, performance marketing, or digital marketing .

- Solid understanding of Google Ads and SEO fundamentals .

- Hands-on experience with keyword research, website optimization and search marketing.
- Familiarity with Google Search Console, GA4, Google Ads and SEO tools such as SEMrush/Ahrefs .

- Experience with HubSpot or another marketing automation platform is a plus.
- Familiarity with Wix, WordPress, Webflow, or other CMS platforms.
- Strong analytical and problem-solving skills.
- Excellent written and verbal communication skills.
- Curious, proactive and comfortable experimenting with new ideas and technologies.
- Robust interest in AI, search and the future of digital marketing .

- Ability to take ownership and work independently in a fast-paced environment.

What You'll Gain

- Hands-on experience in B2B SaaS SEO and SEM .

- Exposure to international search and demand-generation strategies.
- Experience managing real Google Ads campaigns and SEO initiatives.
- Experience with AEO, GEO and AI-powered search .

- Exposure to website management, conversion optimization, email marketing and marketing automation.
- Opportunity to work directly on campaigns that contribute to business growth.
- The opportunity to experiment with emerging AI and marketing technologies.
- Mentorship and ownership in a fast-growing SaaS environment.

Location: India (Remote)

Salary: Based on experience

How to Apply: Please share your CV at [email protected].

Only shortlisted candidates will be contacted.

📌 Performance Marketing Specialist – SEO & SEM (India)
🏢 Coastr
📍 India