Company Description PPStack is a global EdTech brand focused on reimagining the future of education by equipping students, professionals, and organizations with future-ready digital skills. The company combines artificial intelligence, cutting-edge technology, and innovative teaching methods to deliver smarter and more impactful learning experiences.

Through AI-powered learning platforms, crash courses, corporate training, and career coaching, PPStack builds an ecosystem where education drives innovation and career growth. The organization also offers digital branding, technology consulting, curriculum design, and research in learning technologies, partnering with institutions and enterprises worldwide. Learners across the globe trust PPStack for solutions that accelerate careers and support long-term digital empowerment.

Role Description This is a full time remote Performance Marketing role focused on driving measurable growth across PPStack’s digital channels. The role involves planning, executing, and optimizing performance campaigns across search, social, display, and other paid media platforms to increase lead generation, enrollments, and brand visibility.

Day-to-day tasks include managing ad accounts, conducting A/B tests, refining targeting and bidding strategies, and monitoring campaign performance using analytics tools.

The Performance

Marketing professional will collaborate closely with marketing, sales,



and product teams to align campaigns with business goals, optimize funnels, and improve conversion rates. The role also includes preparing performance reports, identifying growth opportunities, and staying current with best practices in digital and EdTech marketing.

Qualifications

- Strong Communication and Customer Service skills to collaborate with cross-functional teams and support learner-centric initiatives.
- Proficiency in Market Research to analyze audience behavior, competitive landscape, and campaign performance for data-driven decisions.
- Experience in Marketing Strategy and Sales to design performance-focused funnels, nurture leads, and contribute to revenue growth.
- Demonstrated ability to manage and optimize digital advertising campaigns (e.g., Google Ads, Meta Ads, LinkedIn Ads) with clear performance targets.
- Hands-on experience with web and marketing analytics tools (e.g., Google Analytics, Tag Manager, attribution platforms) and basic understanding of conversion tracking.
- Knowledge of SEO, landing page optimization, and funnel design to improve acquisition and retention metrics.
- Ability to work independently in a remote setup, manage multiple campaigns, and prioritize tasks in a fast-paced environment.
- Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience; EdTech or education industry experience is an advantage.

📌 Performance Marketing (Uttarakhand)
🏢 PPStack
📍 Uttarakhand