Hype Digitech is looking for a results-driven Performance Marketing Specialist to manage and optimize paid advertising campaigns for our clients across Wellness, Healthcare and Education.
The ideal candidate should have hands-on experience managing Google Ads and Meta Ads campaigns, understand lead generation, and be comfortable taking ownership of campaign performance.
This is not a social media posting role. We are looking for someone who understands performance, numbers, optimization and lead quality.
Key Responsibilities
- Plan, create, launch and manage Google Ads campaigns.
- Plan, create, launch and manage Meta Ads campaigns.
- Manage lead-generation and conversion campaigns.
- Perform keyword research, audience research and competitor analysis.
- Monitor CPL, CPA, CTR, conversion rate and lead quality.
- Optimize campaigns based on performance data.
- Manage campaign budgets and pacing.
- Set up and troubleshoot conversion tracking.
- Work with Google Analytics, Google Tag Manager and Meta Pixel.
- Coordinate with the website/development team for landing pages and tracking.
- Conduct A/B testing of campaigns, audiences, creatives and landing pages.
- Identify poor-performing campaigns and implement corrective actions.
- Prepare weekly/monthly performance reports.
- Provide insights and recommendations to improve campaign performance.
- Stay updated with Google Ads and Meta Ads platform changes.
Required Skills
Must Have
- 2–4 years of hands-on performance marketing experience.
- Strong Google Ads knowledge.
- Strong Meta Ads knowledge.
- Lead-generation campaign experience.
- Good understanding of conversion tracking.
- Google Analytics / GA4.
- Google Tag Manager.
- Meta Pixel and basic tracking concepts.
- Strong analytical and problem-solving skills.
- Good Excel/Google Sheets knowledge.
- Ability to independently manage multiple client accounts.
Positive to Have
- Landing page/CRO knowledge.
- CRM and lead tracking experience.
- WhatsApp lead-generation experience.
- Experience with healthcare, wellness or education campaigns.
- Google Ads certification.
- Meta Blueprint certification.
What We Expect
We are looking for someone who doesn't simply follow instructions.
You should be able to look at a campaign and say:
CPL has increased. Here is why it happened, here is what I am changing, and here is how I will measure whether it worked.
Performance Metrics
Your performance will be evaluated based on:
- Campaign performance
- CPL/CPA improvement
- Lead quality
- Budget utilization
- Account retention
- Reporting quality
- Optimization frequency
- Client satisfaction
- Ability to independently manage accounts