Company Description Academigo™ is a fast-growing EdTech startup focused on bridging the gap between education and industry through practical, career-oriented learning. The company designs upskilling programs that help students and professionals develop industry-ready skills and stay competitive in evolving job markets. With a strong emphasis on impact and accessibility, Academigo delivers learning experiences that connect real-world applications with academic knowledge.

Team members join a mission-driven environment that is actively shaping the future of learning where knowledge meets opportunity.

Role Description This is a full-time, on-site Performance Marketing role based in Noida.

The Performance

Marketing specialist will plan, execute, and optimize digital campaigns across channels such as search, social, and display to drive user acquisition and engagement for Academigo’s learning programs.

Responsibilities include managing campaign budgets, tracking key performance metrics, performing A/B tests, and refining strategies based on data insights. The role involves close collaboration with product, sales, and content teams to align marketing initiatives with business goals, improve conversion funnels, and enhance overall campaign effectiveness.



The specialist will also monitor trends in EdTech and digital marketing to identify current opportunities for growth.

Qualifications

- Candidates should possess strong Communication skills to collaborate with cross-functional teams and convey insights clearly.
- Candidates should possess Market Research skills to analyze audience behavior, competitors, and campaign performance.
- Candidates should possess Sales and Customer Service skills to understand learner needs and support enrollment and retention goals.
- Candidates should possess Marketing Strategy skills to design, implement, and iterate performance-driven campaigns.
- Experience with digital advertising platforms (e.g., Google Ads, Facebook/Instagram Ads) and analytics tools (e.g., Google Analytics, marketing dashboards) is highly beneficial.
- Strong analytical mindset, comfort with data-driven decision-making, and ability to manage budgets and ROI targets.
- Background in marketing, business, or a related field; prior experience in EdTech, education, or SaaS is an advantage.
- Ability to work on-site in Noida, manage multiple campaigns simultaneously, and adapt in a fast-paced startup environment.

📌 Performance Marketing (Noida)
🏢 Academigo'tm
📍 Noida