Company Description: Exchange Four is a digital marketing agency built on the belief that traditional marketing approaches are outdated and ineffective. The company uses a Growth-Driven Marketing playbook that relies on real data to guide decision-making and achieve predictable, optimal results. This approach covers the full marketing lifecycle, including brand positioning, market research, growth modeling, funnel mapping, website development, content marketing, paid advertising, conversion rate optimization, and affiliate marketing.

Team members collaborate across disciplines to create integrated strategies that deliver measurable performance and continuous improvement for clients.

Role Description This is a full-time, remote role for a Paid Ads Specialist.

The Paid Ads

Specialist manages and optimizes paid advertising campaigns across platforms such as Google Ads, Microsoft Ads, Facebook, Instagram, LinkedIn, and other relevant networks. Daily responsibilities include building and launching campaigns, performing keyword and audience research, setting up tracking and pixel configurations, monitoring performance metrics, and implementing data-driven optimizations to improve ROI. The role also involves A/B testing ad creatives and landing pages, collaborating with content and design teams to align messaging, reporting on campaign results,



and proactively identifying new opportunities for growth. The specialist is expected to stay current with platform updates, best practices, and industry trends to continuously refine and improve paid media strategies.

Qualifications

- Robust proficiency in paid advertising platforms (e.g., Google Ads, Meta Ads, LinkedIn Ads) and experience managing multi-channel campaigns.
- Skills in analytics, performance tracking, and reporting using tools such as Google Analytics, tag managers, and platform dashboards.
- Ability to conduct keyword, audience, and competitive research and translate insights into effective campaign structures and targeting.
- Experience with A/B testing, conversion rate optimization, and collaboration on landing page and funnel improvements.
- Solid understanding of digital marketing fundamentals, including funnel mapping, content marketing alignment, and brand positioning.
- Strong written and verbal communication skills, with the ability to present data-driven recommendations clearly to stakeholders.
- Comfort working independently in a remote environment, managing deadlines, and prioritizing multiple campaigns and projects.
- Prior agency or performance marketing experience and familiarity with growth-driven or data-led marketing methodologies is beneficial.

📌 Paid Ads Specialist (India)
🏢 Growth Driven Digital
📍 India