Role & Responsibilities

Meta Ads Scaling & Performance (Primary KPI)

- Own end-to-end Meta Ads performance for a health & wellness D2C brand currently scaling toward 50 Lakh/month revenue
- Plan, execute, and scale campaigns (Advantage+, manual bidding, retargeting, lookalikes) while maintaining/improving ROAS and controlling CAC
- Continuously test budgets, audiences, and bidding strategies to unlock scale without performance drop-off
- Monitor daily performance and take quick corrective action on underperforming campaigns/ad sets
- Own monthly revenue targets tied to ad spend this is the top-priority metric for this role

Creative Strategy & Ad Copywriting

- Research competitor and category ads via Meta Ads Library to identify winning creative angles, hooks, and formats in the nutra/wellness space
- Track market trends and translate them into fresh ad copy, hooks, and creative briefs
- Write ad copy (primary text, headlines, CTAs) optimized for health/wellness audience psychology and Meta's compliance guidelines for health claims
- Continuously test new angles, hooks, and offers to prevent creative fatigue

Strategy & Sales Planning

- Plan ahead for upcoming sales events, seasonal pushes, and promotional offers — build campaign structure and creative calendar in advance
- Design offer strategy (discounts, bundles, limited-time promos) in coordination with the brand/client to maximize conversion during key sales periods
- Present data-backed strategy recommendations for scaling spend month-over-month

Client Communication & Coordination

- Be the primary point of contact for client-side discussions on performance, strategy, and upcoming plans
- Prepare and present clear, actionable performance reports (weekly/monthly) to clients




- Translate client business goals into actionable Meta Ads strategy

Team Coordination

- Work closely with the creative/production team to brief new ad creatives based on performance data and market research
- Coordinate with video editors/designers to ensure fast turnaround on creative testing
- Provide clear feedback loops between ad performance data and what the creative team should produce next

Preferred Candidate Profile
- 2+ years of hands-on experience running and scaling Meta Ads (Facebook & Instagram Ads Manager) — not just campaign monitoring, but strategic ownership
- Minimum 1 year of experience specifically in Nutra/Health/Wellness/Supplements category — must understand Meta's ad policy restrictions around health claims, before/after content, and compliance-heavy creative approval process
- Proven experience scaling ad spend/revenue for a D2C brand — should be able to show real results (screenshots/case study) of scaling a brand to meaningful monthly revenue
- Solid copywriting skills — ability to write scroll-stopping hooks and persuasive ad copy for wellness audiences
- Comfortable using Meta Ads Library for competitor research and creative inspiration
- Experience working directly with clients — confident communicator who can explain performance data and strategy in simple terms
- Ability to work cross-functionally with creative/production teams and give clear, actionable creative briefs
- Data-driven mindset — comfortable with ROAS, CAC, CTR, CPM, LTV and using these to guide decisions
- Prior experience planning campaigns around sales events/promotions is a strong plus
- Based in or willing to work from Noida (specify in-office/hybrid as per your setup)

📌 Meta Ads Manager - Health & WellnessC Only (Noida)
🏢 Ganesh Kumar Khatri
📍 Noida