1. Collaborate with the marketing team to understand campaign objectives, target audience, and key performance indicators /n /n 2 . Create and execute innovative media plans across digital platforms, including but not limited to display advertising, social media, video, search, programmatic, email, and other emerging channels /n /n 3.

Developing innovative solutions to continuously position as a cutting-edge source for digital media strategy /n /n 4. Monitor and optimize campaigns to stay within budget constraints /n /n 5. Tailor media plans to resonate with different audience segments /n /n 6.

Analyze campaign performance data for insights on impressions, clicks, conversions, CTR, CPA, and ROAS to identify strengths and opportunities /n /n 7. Optimize the media mix to strike a balance between different channels to maximize reach, engagement, and conversions /n /n 8. Work closely with internal teams to ensure the seamless execution of media plans and deliver integrated marketing campaigns /n /n 9.

Build and maintain strong relationships with media partners and vendors /n /n 10. Act as first-level POC for client escalations and Conduct regular competitive analysis to identify industry trends, benchmark against competitors' strategies, and implement best practices /n /n 11.



Stay abreast of the latest digital media trends, technologies, and best practices.

Proactively recommend current opportunities and strategies to enhance campaign effectiveness /n /n 1 2. Conduct weekly team meetings to track progress, provide feedback, and mentor teams for proactive problem-solving on client-side and internally /n /n 13. Work with the L&D; team to structure training programs that directly impact work quality along with specific competencies /n /n 14.

Promote a culture of research and self-development within the team while organizing regular one-on-one feedback discussions with team members /n /n 15. Hire capable, independent resources that can understand, communicate and execute client briefs accurately /n /n 1 6. Establish strong relationships with clients to understand clients' satisfaction with media campaigns requirements and objectives /n /n 17.

Prompt replies to emails by self and team /n /n 18. Ensuring accurate and complete information is provided to the creative team /n /n 19. Ensure timely resolutions of client and internal feedback /n /n 20.

Ensure following of internal TATs, tasks prioritization, and timely delivery of work.

📌 Media Manager (Mumbai)
🏢 The Starter Labs
📍 Mumbai