Role & responsibilities :

- Key Responsibilities 1. Marketing &
- Brand Building • Execute day-to-day marketing activities and campaigns across relevant channels.
- Develop ideas for social media campaigns, content series, promotional campaigns and brand initiatives.
- Coordinate with agencies, designers, photographers, videographers and other creative partners wherever required.
- Maintain consistency in brand voice, visual language and storytelling.
- Track campaign performance and identify opportunities to improve reach, engagement and conversions.
- Assist in developing marketing calendars around upcoming journeys, festivals and cultural moments.
- Content &
- Storytelling • Research and develop compelling content around destinations, traditions, festivals, food, people, heritage and experiences.
- Write creative concepts and briefs, captions, social media copy, website content, brochures, emailers and other marketing communication.
- Assist in creating presentations, experience decks, proposals and sales collateral.
- Convert research and ideas into compelling narratives that communicate the experience.
- Work closely with the founders to translate their vision into content and communication. 3.

Market

Research &

• Consumer Insights • Conduct research on target audiences, luxury travel trends, experiential travel and cultural tourism.
- Research potential markets, customer segments and current opportunities.
- Study competitor offerings, positioning, pricing, communication and marketing strategies.
- Identify relevant communities, organisations,



businesses and channels that can help each potential customers.
- Gather customer feedback and convert insights into recommendations for improving experiences and communication.
- Sales &
- Customer Conversion • Handle incoming enquiries from prospective guests through calls, WhatsApp, email and other channels.
- Understand customer requirements and communicate experiences effectively.
- Explain itineraries, inclusions, experiences, pricing and other relevant details to prospective guests.
- Follow up with leads and move them through the sales process.
- Maintain a structured database of enquiries, leads, follow-ups and conversions.
- Build strong relationships with prospective guests and provide a premium, personalised experience throughout the sales journey.
- Identify opportunities for repeat business, referrals and introductions.
- Partnerships &
- Business Development • Reach out to and build relationships with potential distribution and referral partners.
- Initiate conversations with travel agents, luxury travel specialists, concierge networks, clubs, communities and other relevant partners.
- Present experiences and partnership proposition to potential partners.




- Develop and send partnership proposals and presentations.
- Follow up consistently with potential partners and maintain an organised partnership pipeline.
- Coordinate with partners to generate enquiries and bookings. 6.

Sales

Collateral &

• Presentations • Create and maintain high-quality presentations for:
- Experiences • Corporate / private groups • Partnership proposals • Travel trade partners • Customer presentations • New destination / experience concepts • Ensure all presentations and communication are polished, accurate and aligned with the brand.
- Assist in developing brochures, itineraries, FAQs and other customer-facing material.
- Reporting &
- Sales Tracking • Maintain regular reports on:
- Leads generated • Enquiries received • Follow-ups • Conversions • Revenue generated • Partner outreach • Partnerships developed • Campaign performance • Maintain an updated CRM / lead database.
- Provide regular updates to the founders on marketing and sales activities.
- Analyse what is working and recommend improvements.

Preferred candidate profile :- Experience in luxury travel, hospitality, events, experiential travel, lifestyle, media or premium consumer brands. • Experience in sales/business development. • Experience managing partnerships. • Experience with social media/content marketing. • Familiarity with CRM tools, WhatsApp Business and basic digital marketing platforms. • Interest in Indian culture, history, food, art, heritage and travel.

📌 Marketing & Sales Executive (Noida)
🏢 Journeys By Lakshurious (A Vertical of Lakshya)
📍 Noida