- Lead Generation & Pipeline Development (40%): Generate qualified opportunities and support pipeline growth.
- Product Marketing (20%): Develop marketing plans, product positioning, value propositions and marketing collateral.
- Digital Marketing & Content (15%): Manage website, SEO, LinkedIn campaigns and content.
- Industry Events & Brand Building (10%): Coordinate exhibitions, webinars and customer engagement.
- Sales Enablement (10%): Provide presentations, bid support and ROI tools
.
- Market Intelligence (5%): Track competitors, trends and market opportunities.
Key Performance
Indicators (KPIs)
- Marketing-sourced pipeline value
- Marketing-influenced revenue •
Qualified opportunities generated
- Lead-to-opportunity conversion rate
- Cost per qualified lead
- Website conversion rate
- Event ROI
- Recent segment penetration
📌 Marketing Manager (Bengaluru)
🏢 Manpowergroup Services India
📍 Bengaluru
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