We are looking for an experienced Marketing Manager / Marketing Head to lead the marketing function for our Antibiotic & Injectable portfolio with a Pan-India business mandate.
? Location: Mumbai
? Experience: 12–18 Years
? Qualification: Graduate in Science/Pharmacy with MBA (Marketing) / PG Diploma in Marketing
? Reporting To: Division Head
? Team: Product Managers / Group Product Managers
Key Responsibilities
- Develop and execute strategic marketing plans to drive sales, market share and profitability across the Antibiotic & Injectable portfolio.
- Lead brand strategy, portfolio management and lifecycle planning across the assigned therapy areas.
- Develop impactful promotional strategies and communication platforms to strengthen brand positioning and drive prescription growth.
- Lead new product launches, line extensions and lifecycle management initiatives to expand the portfolio.
- Drive KOL engagement and customer-centric strategies to build strong scientific and professional relationships.
- Generate and utilize market intelligence, competitor insights and therapy-area trends for effective strategic decision-making.
- Optimize promotional investments and ensure maximum ROI on marketing spends.
- Lead periodic brand reviews covering primary/secondary sales, market share, ORG/CMARC data, profitability and business performance.
- Partner closely with Sales, Medical, Regulatory, Finance, Market Research, Commercial, Training and other cross-functional teams for effective strategy implementation.
- Ensure timely development and deployment of promotional inputs, brand communication and field-force initiatives.
- Conduct regular field working and customer interactions to understand market dynamics and translate insights into actionable strategies.
- Coach and develop the marketing team to build a high-performance and future-ready talent pipeline.
What We’re Looking For
✔ 12–18 years of experience in Pharmaceutical Marketing / Brand Management
✔ Robust experience in Antibiotics and/or Injectable products preferred
✔ Strong understanding of the Pharmaceutical Industry, therapy dynamics and customer needs
✔ Proven expertise in brand strategy, portfolio management and new product launches
✔ Strong commercial acumen with an understanding of sales, market share and profitability
✔ Experience in working with KOLs, medical teams and field sales teams
✔ Strong analytical, strategic thinking and decision-making capabilities
✔ Excellent cross-functional collaboration and stakeholder management skills
✔ Strong leadership, communication and people-development skills
✔ Understanding of ethical pharmaceutical marketing practices
📌 Marketing Head/Marketing Manager (Mumbai)
🏢 Zydus Group
📍 Mumbai
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