Job: Marketing Executive

Company: Alif Cloud IT Consulting

Industry: IT Services and Cybersecurity

Employment Type: Full Time

Experience: 1 to 2 Years

Location: NIBM, Pune

Shift: Evening 4 PM to 1 AM (Monday to Friday)

Salary: Up to 4.5 LPA

ABOUT THE ROLE

We are looking for a creative and hands on Marketing Expert to support our daily marketing activities across multiple accounts.

The role covers content, social media, SEO, AEO, GEO, graphic design, website content, landing pages, research, email marketing and campaign execution.

We are looking for someone who can think creatively, take ownership of tasks, research independently, communicate clearly and work well with the team.

KEY RESPONSIBILITIES

Content & Copywriting

- Develop fresh and creative content ideas.
- Write social media content for LinkedIn, Instagram and other platforms.
- Write blogs and SEO focused articles.
- Write website content including homepage, service pages and About Us pages.
- Create landing page copy including headlines, sections, value propositions and CTAs.
- Write email campaigns and newsletters.
- Develop case studies, company profiles, brochures, one pagers and other marketing material.
- Write scripts and concepts for short form video content.
- Repurpose existing content into different formats.
- Create useful, informative and search focused content for traditional and AI driven search.

Content Research & Competitor Analysis

- Research industries, companies, audiences, topics and market trends.
- Conduct competitor analysis across websites, social media and content.
- Analyse competitor positioning, content strategy and messaging.
- Identify content gaps and opportunities.
- Research keywords, search intent and relevant topics.
- Use research to develop relevant and engaging marketing content.

Social Media Management

- Manage day to day social media activities across multiple accounts.
- Plan and maintain content calendars.
- Schedule and publish content.
- Monitor engagement, comments and messages.
- Track basic social media performance.
- Identify trends and new content opportunities.
- Maintain consistency in brand voice and messaging.

Graphic Design

- Create social media posts, carousels, banners, presentations and marketing creatives.
- Use Canva confidently.
- Turn content ideas into visually engaging designs.
- Maintain brand consistency across marketing materials.
- Coordinate with the graphic design team for more complex requirements.

SEO

- Conduct keyword research and understand search intent.
- Write and optimise SEO focused blogs and articles.
- Perform basic on page SEO.
- Optimise headings, metadata and content structure.
- Identify internal linking opportunities.
- Conduct competitor SEO analysis.




- Support website SEO and content optimisation.
- Work with the development team where technical changes are required.

AEO | Answer Engine Optimisation

- Understand how content can be structured for answer based search.
- Create clear and direct answers to common user questions.
- Research question based searches and conversational queries.
- Structure content using relevant headings, FAQs and concise answers.
- Optimise content for answer engines and AI powered search experiences.
- Identify opportunities to improve visibility through useful, well structured content.

GEO | Generative Engine Optimisation

- Understand how content can improve visibility across AI powered search and generative engines.
- Create authoritative, useful and well structured content.
- Research topics, entities, questions and information relevant to target audiences.
- Improve content depth, relevance, clarity and topical authority.
- Support efforts to increase brand visibility across AI driven discovery.
- Stay updated with developments in AI search and generative search.

Website & Landing Pages

- Create and update website content.
- Write copy for landing pages and service pages.
- Structure landing pages around user intent and conversions.
- Coordinate with designers and developers to implement landing pages.
- Review published pages for content, formatting, SEO, AEO and GEO requirements.
- Suggest improvements based on performance and user behaviour.

Email & Campaign Marketing

- Assist with email marketing campaigns and newsletters.
- Write email copy and subject lines.
- Support campaign planning and execution.
- Develop supporting social media, website and landing page content.
- Track basic campaign performance.

Multiple Account Management

- Handle multiple marketing accounts simultaneously.
- Manage different content calendars, requirements and deadlines.
- Understand the objectives and requirements of each account.
- Prioritise tasks effectively.
- Coordinate with designers, developers, content teams and management.
- Track pending tasks, approvals, revisions and deliverables.
- Maintain quality and consistency across all accounts.

REQUIRED SKILLS

Creativity is a must.

- 1 to 2 years of experience in digital marketing, content marketing, social media or a related field.
- Strong content writing and copywriting skills.




- Experience writing blogs and articles.
- Ability to create landing page and website copy.
- Solid content research and competitor analysis skills.
- Good understanding of LinkedIn, Instagram and other social media platforms.
- Strong Canva skills.
- Basic to intermediate understanding of SEO.
- Working knowledge of AEO and GEO.
- Understanding of search intent and content optimisation.
- Good understanding of digital marketing fundamentals.
- Strong written and verbal communication skills.
- Excellent English communication skills.
- Ability to communicate professionally with US based clients.
- Ability to handle multiple accounts, tasks and deadlines.
- Good organisational and time management skills.
- Strong attention to detail.
- Ability to work independently while being a strong team player.

SHIFT & COMMUNICATION

- Must be comfortable working in a night shift aligned with US working hours.
- Strong English communication is required.
- Comfortable communicating through calls, emails and online meetings.
- Must be able to understand requirements and communicate progress clearly.
- Professional communication with clients and internal teams is essential.

TEAM & WORK CULTURE

- We are looking for someone who:
- Is a strong team player.
- Shares ideas and contributes to discussions.
- Takes ownership of assigned work.
- Is proactive and does not wait for instructions for every task.
- Is open to feedback.
- Can adapt to different industries and requirements.
- Respects deadlines.
- Communicates when there is a problem or dependency.
- Is willing to learn and experiment with new ideas.
- Works professionally with internal teams and clients.

GOOD TO HAVE

- WordPress experience.
- Google Search Console.
- Google Analytics.
- Meta Business Suite.
- LinkedIn management tools.
- Email marketing platforms.
- Basic Google Ads or Meta Ads knowledge.
- Basic video editing.
- Basic knowledge of HTML/CSS.
- Experience with B2B or technology marketing.
- Experience working with international markets.
- Familiarity with AI tools for marketing research and content workflows.
- Experience with SEO, AEO or GEO tools and reporting platforms.

WHAT WE ARE LOOKING FOR

We are not looking for someone who only executes instructions.

We want someone who can think, research, create and execute.

You should be able to take a requirement, understand the objective, research the topic, develop ideas, create the content and coordinate with the relevant team members to get the work completed.

You should also be interested in how search is changing and understand that marketing visibility now extends beyond traditional search engines to AI powered search, answer engines and generative search experiences.

📌 Marketing Executive (Pune)
🏢 AlifCloud IT Consulting
📍 Pune