NextRow Digital is seeking an experienced Lead Marketer - Digital Growth to drive brand positioning, demand generation, and Sales Qualified Lead (SQL) growth in a B2B workplace.
This role requires a strategic thinker with robust execution capability, hands-on experience in marketing automation, and a proven track record in pipeline-driven marketing.
Key Responsibilities
- Develop and execute B2B demand generation strategies
- Drive Sales Qualified Leads (SQLs) and measurable pipeline growth
- Own and refine brand messaging across digital channels
- Plan and execute integrated marketing campaigns (organic + paid)
- Manage marketing automation platforms and lead nurturing workflows
- Optimize marketing funnel performance (MQL to SQL conversion)
- Collaborate closely with Sales to align on ICPs and revenue goals
- Track, analyze, and report campaign performance using analytics tools
- Manage website, landing pages, and conversion optimization initiatives
Required Skills & Qualifications
- 5-8 years of experience in B2B marketing, digital growth, or demand generation
- Strong experience in SQL generation and pipeline marketing
- Hands-on experience with marketing automation tools (HubSpot, Marketo, Salesforce, or similar)
- Expertise in campaign management, lead nurturing, and funnel optimization
- Strong understanding of performance marketing and analytics
- Excellent written and verbal communication skills
- Experience working with Sales teams in revenue-driven environments
Preferred Background
- Experience in B2B services, SaaS, consulting, or digital transformation
- Familiarity with AI tools for marketing productivity
- Experience in account-based marketing (ABM) is a plus
Key Performance Indicators (KPIs)
- Increase in Sales Qualified Leads (SQLs)
- Pipeline contribution from marketing initiatives
- Conversion rate improvement across funnel stages
- Campaign ROI and performance metrics
Why Join NextRow Digital
- High-ownership, leadership role
- Direct revenue impact
- Opportunity to shape brand positioning in the B2B ecosystem
- Growth-focused, innovation-driven culture
Disclaimer: This has been sourced from a public domain and may have been modified by Naukri.com to improve clarity for our users. We encourage job seekers to verify all details directly with the employer via their official channels before applying.
📌 Lead Marketer (Hyderabad)
🏢 Nextrow
📍 Hyderabad
Reply to this offer
Impress this employer describing Your skills and abilities, fill out the form below and leave Your personal touch in the presentation letter.