Integrated Marketing Manager – Strategy & Execution

Company:

Marketing Blue Ocean (M.B.O.)

Location:

Noida / Delhi NCR / India

Employment Type:

Full-Time

Experience:

3–5 Years Preferred

Salary:

₹35,000–₹40,000/month

Agency Experience:

Strongly Preferred

About MBO

Marketing Blue Ocean (M.B.O.) is an integrated marketing agency working with brands across D2C, e-commerce, lifestyle, beauty, fintech, technology, consumer products and B2B.

Our work goes beyond social media. Depending on the business requirement, we work across marketing strategy, content, influencer marketing, paid media, SEO, e-commerce, affiliate marketing, websites, campaigns and digital growth.

We are now looking for a marketer who can think creatively, understand business objectives and turn ideas into actual execution.

About the Role

We are hiring an Integrated Marketing Manager – Strategy & Execution

.

This is not a pure strategy, social media or account-management role.

You will be expected to take ownership of marketing requirements across:

Research → Strategy → Ideas → Planning → Briefing → Coordination → Execution → Review → Reporting → Improvement

We need someone who can be given a business problem rather than a detailed task list and can independently figure out what needs to happen next.

You should be comfortable working across multiple clients, industries and channels in a fast-moving agency environment.

What We Are Looking For

You should be

- Creative in the way you think about marketing
- Strong at execution, not just strategy
- Comfortable managing multiple clients/projects
- Able to research industries you haven't worked with before
- Capable of working with content, design, performance, SEO, influencer and development teams
- Commercially aware and focused on business outcomes
- Comfortable taking ownership without constant follow-ups
- Detail-oriented and able to take work through completion
- Comfortable using AI to improve speed, research and execution
- Confident enough to contribute ideas and question weak marketing thinking

Key Responsibilities Marketing Strategy & Planning Understand the client's business, audience, competitors, positioning and objectives before recommending marketing activities.

Create integrated plans across relevant channels such as:

- Social Media
- Content Marketing
- Influencer Marketing
- Performance Marketing
- SEO
- Email/CRM
- E-commerce
- Affiliate Marketing
- Websites/Landing Pages
- Campaigns & Partnerships

You should know that not every client needs every channel and be able to prioritise what matters.

Creative Campaign Thinking

Develop campaign concepts, content ideas, hooks, offers and activations that can help brands stand out.

We are not looking for someone whose idea of creativity ends with festival posts, product posts or copying trends.

You should be able to find engaging angles around the product, audience, consumer behaviour, culture, trends and business objective.

Content Strategy

Develop content direction for different brands, including:

- Content pillars
- Monthly themes
- Reel/video concepts
- Hooks
- Stories
- Educational content
- Conversion-focused content
- Influencer/creator concepts
- Platform-specific ideas

You don't need to personally write or design everything, but you should know what needs to be created, why it matters and what outcome it should drive. Execution & Team Coordination

Convert approved strategies into actionable work.

Coordinate with





- Content Writers
- Graphic Designers
- Video Editors
- Performance Marketers
- SEO Team
- Influencer Team
- Developers
- Business Team

Your responsibility does not end after assigning a task. You should follow execution, review quality, remove blockers and ensure the final work meets the marketing objective.

Creative Briefing

Create clear briefs for internal teams, creators and vendors.

Your briefs should communicate

- Objective
- Target audience
- Key message
- Concept
- References
- Format
- CTA
- Timeline
- Expected outcome

Client Account Understanding Understand assigned clients beyond their daily task requests.

You should know

- What they sell
- Who they sell to
- Their current priorities
- Upcoming campaigns
- What has already been executed
- What is working
- What isn't working
- What should happen next

We don't need someone who simply forwards client messages to the internal team. We need someone who understands the requirement and converts it into the right marketing action.

Influencer Marketing

You should have a working understanding of:

- Creator selection
- Influencer strategy
- UGC
- Barter and paid campaigns
- Affiliate/commission models
- Creator briefs
- Deliverables
- Content approvals
- Usage rights
- Campaign reporting

You don't necessarily have to personally execute every influencer campaign, but you should understand how creator marketing works.

Performance Marketing

You don't need to be a senior media buyer, but you should understand:

- Meta Ads
- Google Ads
- Marketing funnels
- Creative testing
- Landing pages
- Leads and conversions
- CPA / CPL / CAC
- ROAS
- Retargeting

You should be able to work intelligently with a performance team and understand how creative, content and paid acquisition connect. SEO, E-commerce & Digital A working understanding of the following is expected:

- SEO and search intent
- Content SEO
- Organic visibility
- Amazon / Flipkart
- Shopify / D2C
- Marketplace marketing
- Product visibility
- Offers and reviews
- Landing pages
- Email marketing

Specialist-level technical expertise is not required. AI-Assisted Marketing

AI should be part of your workflow, but it should not replace your thinking.

You should be comfortable using AI for:

- Research
- Competitor analysis
- Consumer insights
- Content ideas
- Campaign brainstorming
- Copy variations
- Creative references
- Reporting
- Workflow optimisation

We are not looking for someone whose only skill is writing prompts. You should be able to judge whether AI-generated output is strategically and creatively good enough to use.

Research & Analysis

You should independently research

- Competitors
- Markets
- Audiences
- Content trends
- Advertising trends
- Consumer behaviour
- Influencers
- Search results
- Marketplaces
- New platforms and marketing opportunities

If you receive a client from an unfamiliar industry, your approach should be: “Let me understand the category.”

Not

“I haven't worked in this industry before.”

Reporting & Optimisation

Marketing does not finish when a campaign goes live.

You should review relevant KPIs such as:





- Reach and engagement
- Content performance
- Follower growth
- Website traffic
- Leads
- Conversions
- Influencer performance
- Campaign performance
- Relevant business metrics

A useful report should answer: What happened? Why did it happen? What should we do next?

What Success Looks Like

After understanding an account, we should be able to tell you:

“Review this brand and tell us what we should do.”

And expect you to come back with:

- What you found
- Key problems
- Competitor observations
- Opportunities
- Audience understanding
- Recommended strategy
- Campaign/content ideas
- Priorities
- Execution plan
- Client requirements
- Next steps

Not wait for every individual task to be assigned. Must-Have Skills

- Marketing strategy and fundamentals
- Creative thinking
- Content strategy
- Campaign planning
- Strong research skills
- Execution ability
- Agency/client-account experience
- Team coordination
- Social media understanding
- Communication
- Attention to detail
- Ownership and accountability
- Ability to manage multiple priorities
- AI-assisted marketing workflows

Good to Have

- Influencer marketing
- Performance marketing
- E-commerce
- SEO
- Email/CRM
- Affiliate marketing
- UGC campaigns
- Creative direction
- Landing-page understanding
- Basic UI/UX understanding
- Analytics and reporting

What You Do NOT Need to Be We are not expecting one person to be an expert in everything.

You do not need to be a professional:

- Designer
- Video Editor
- Developer
- Technical SEO Specialist
- Senior Media Buyer

But you should understand marketing well enough to work effectively with these specialists. This Role May Not Be for You If

- You only want to work on strategy
- You need detailed instructions for every task
- Your marketing knowledge is limited to social media posting
- You dislike changing priorities
- You avoid ownership of outcomes
- You consider assigning a task the same as completing it
- You rely completely on AI for ideas
- You are unwilling to learn unfamiliar industries
- Your default response is “that's not my job”

Experience 3–5 years of relevant marketing experience preferred.

Strong preference for candidates from:

- Digital Marketing Agencies
- Creative/Advertising Agencies
- Integrated Marketing Agencies
- Fast-growing startups

Experience personally handling multiple clients/accounts will be highly valued.

Compensation

₹35,000–₹40,000 per month

Final compensation will depend on experience, previous work, creative ability, strategic thinking, execution skills and interview/assignment performance.

Selection Process

Round 1 – Experience & Marketing Discussion

We will understand the accounts you've handled, your individual contribution, marketing knowledge and client experience.

Round 2 – Practical Marketing Assignment A real-world marketing problem designed to evaluate research, creativity, strategy, prioritisation, execution thinking and commercial understanding.

Round 3 – Final Discussion

Focused on ownership, working style, decision-making, accountability, team coordination and culture fit.

How to Apply

Send your resume along with examples of campaigns, strategies, accounts or marketing work you have personally contributed to

.

Where possible, explain what you personally did

, not only what the overall team delivered.

Email:

[email protected]

Subject:

[Name] Application – Integrated Marketing Manager | Strategy & Execution

📌 Integrated Marketing Manager – Strategy & Execution (India)
🏢 Marketing Blue Ocean (M.B.O)
📍 India