Title: Influencer Marketing & PR /n Type: 4-5 Years of experience /n Industry: D2C, wellness, nutrition, lifestyle, FMCG. /n We're looking for a sharp, creative, and highly organized Influencer Marketing & PR to own and scale our influencer ecosystem. If you live and breathe Instagram and YouTube, have a keen eye for authentic creators, and can seamlessly move between campaign briefs, creative ideation, and performance metrics, we'd love to hear from you. /n What You'll Do /n /n

- Scout, evaluate, and onboard influencers (nano to macro) who align with our brand values, aesthetics, and audience.

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- Own end-to-end influencer campaigns, including briefing, negotiations, content approvals, execution, and performance tracking.

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- Lead and mentor a team of 1–2 junior executives, ensuring timely delivery and quality output.

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- Negotiate commercials, deliverables, and exclusivity terms with influencers and talent agencies to maximize ROI.

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- Collaborate closely with Brand, Creative, and Performance teams, while coordinating with influencers, agencies, and production partners.

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- Plan and execute shoots, including founder/CEO-led content, from concept to final delivery.

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- Contribute to content ideation and prepare the first draft of scripts for creator campaigns, founder-led videos, and organic social content.

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- Review and refine scripts and content with the creative team to ensure strong storytelling and brand consistency.

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- Monitor and optimize campaign performance with a strong focus on maintaining and improving ROAS, CTR, engagement rates, and overall campaign efficiency.

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- Work closely with the performance marketing team to identify high-performing creators and scale winning campaigns.

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- Use basic video editing tools (CapCut, Adobe Premiere, or similar) to review cuts, suggest edits, and guide creators on content quality.

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- Maintain influencer databases, campaign trackers, and reporting dashboards using Google Sheets and Excel.

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- Develop and execute PR strategies to strengthen brand visibility and reputation.

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- Build and maintain relationships with media, journalists, and industry publications.

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- Draft and distribute press releases, media pitches, and brand communications.

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- Coordinate PR campaigns, product launches, and founder profiling initiatives.

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- Monitor media coverage, track PR performance, and identify new media opportunities.

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- Collaborate with brand, influencer, and marketing teams to ensure consistent messaging.

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- Manage media inquiries and support crisis communication when required

/n /n What We're Looking For /n /n

- 2–4 years of hands-on experience in Influencer Marketing, preferably in D2C, wellness, nutrition, FMCG, beauty, or lifestyle brands.

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- Strong creative and aesthetic sensibility with an eye for high-quality, on-brand content.

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- Proven experience independently managing and negotiating influencer partnerships.

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- Strong understanding of performance metrics and ability to optimize campaigns for ROAS, CTR, CAC, and engagement.

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- Ability to wear multiple hats—strategist, coordinator, creative reviewer, and team lead.

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- Robust understanding of Instagram and YouTube content formats.

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- Ability to develop content concepts and write the first draft of scripts for reels, founder videos, and creator collaborations.

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- Basic proficiency in video editing tools and familiarity with storytelling and scriptwriting.

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- Highly organized, detail-oriented, and process-driven.

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- Excellent written and verbal communication skills.

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- Proficiency in Google Sheets and Excel for campaign reporting and management.

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- Experience managing or mentoring junior team members.

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- Prior experience handling founder/CEO-facing shoots.

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- Existing relationships with creators, talent managers, or agencies in the wellness, beauty, or lifestyle space.

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- Understanding of paid amplification, whitelisting, Spark Ads, and creator whitelisting.

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- Experience working closely with Meta performance campaigns and creator-led ads.

/n /n Why Join Us? /n /n

- High-ownership role with significant creative and strategic influence.

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- Opportunity to work with a fast-growing premium D2C brand.

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- Collaborative, ambitious, and low-ego culture.

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- Competitive compensation with performance-based incentives.

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- A chance to build and shape a strong creator ecosystem from the ground up.

/n /n Interested candidates can share their CV along with their portfolio at: [email protected]

📌 Influencer Marketing & PR (Mumbai)
🏢 Ace Blend
📍 Mumbai