HEAD OF MARKETING KWICK Nutrition Private Limited | New Delhi | Full time | Reports to the Founder THE COMPANY

KWICK Nutrition is a premium nutrition brand. Our first products are effervescent hydration tablets and multivitamins, and the company is built to extend across nutrition rather than to live inside a single format. The category we are in is premium nutrition. Hydration is simply where we began.

The product was co-created with one of the most decorated athletes this country has produced. The company is founded by Manavaditya Rathore, a three-time national champion in trap shooting, an ISSF World Cup medallist and a Junior Asian champion.

THE ROLE

This is the senior-most marketing seat in the company and it reports directly to the Founder. You will own the brand outright: what it stands for, how it looks and sounds, where it appears, what it costs to acquire a customer and what that customer is worth over their lifetime. You will build the brand system, the team and the operating rhythm from the ground up, and you will own them once built.

You will run marketing as a business function rather than a service function. That means owning a budget, defending a plan, hiring and managing the people and agencies who execute it, and being accountable for commercial outcomes rather than activity.

WHAT YOU WILL OWN

- Social media across all channels. Creative direction, content, publishing and measurement, at materially higher frequency than an agency-led model.
- The marketing of our website. Brand language, merchandising, traffic quality, the commercial argument on the page, and first-party data capture.
- Packaging and brand identity. Primary packs, monocartons, sampler formats, retail display units, and the brand guidelines as we add SKUs and channels.
- Customer acquisition and retention. The full funnel on our own site,



held to blended CAC and contribution margin rather than platform-reported ROAS. Subscription, repeat rate and lifetime value. You will design, name and launch our loyalty programme.
- Retail marketing as our footprint expands. Point-of-sale, trade calendars, sampling, and how we appear on the digital shelf.
- Brand strategy and communications. Positioning, brand architecture, the athlete and sports ecosystem strategy, PR and earned media, and consumer research.
- Budget, team and vendors. You own the annual marketing budget and its defence in front of the board, and you hire and structure the marketing team as we scale.

HOW WE MEASURE PERFORMANCE

We run on OKRs. Timelines are evolving in nature. Objectives are not.

We are not going to hand you a list of tasks with dates attached. Within your first weeks you will propose your own objectives and the key results that will demonstrate them, and we will agree them together. We know precisely what we want as a company. The question this role has to answer is whether you can think along the same lines and then deliver against them.

WHAT WE ARE LOOKING FOR A degree from a top-tier business school. We are looking for analytical rigour and structured thinking, and we will test for both.

Three to five years in brand or marketing at a responsible FMCG house or a consumer brand of real standing. We care more about the quality of what you have done than the count of years.





Direct-to-consumer exposure, with genuine understanding of how digital acquisition and retention actually work.

Evidence that you have owned an outcome rather than contributed to one.

You can write. Not brief someone to write. Write, in a voice a reader recognises.

You are fluent with numbers and comfortable being held to them.

You can build consensus around a conviction. Persuading the founder is not enough. You need to carry the same case to the board and have it hold up in that room.

Low ego, high standards. You disagree openly and early, and once a decision is made you carry it as if it were your own.

You are excited rather than unnerved by ambiguity.

WHO THIS IS NOT FOR

Anyone who needs a brief before they can start.

Anyone whose strongest work belongs to an agency.

Anyone looking for a larger title at a slower company.

Anyone who wants the decisions already made before they arrive.

COMPENSATION AND LOCATION

24 to 36 lakh per annum depending on experience, together with ESOPs from the company's equity pool for the right profile. Based full time at our office in central Delhi, working directly with the founder.

HOW TO APPLY

Please do not use the Easy Apply button. Write to [email protected] with the subject line: Head of Marketing - your name.

In under three hundred words, tell us three things.

- A brand you grew, and what it looked like before and after your involvement.

The one thing you did there that nobody asked you to do.
- A story from your life, from anywhere at all, that tells us what kind of person we would be hiring.
- Attach a CV. Please do not send a covering letter, and please do not apply by direct message. Every application that answers all three questions receives a reply.

📌 Head of Marketing (New Delhi)
🏢 Kwick Nutrition
📍 New Delhi