SHERYIANS PRIVATE LIMITED

HEAD OF CONTENT & MEDIA — NYC Vertical | Sheryians

ROLE DETAILS

Position: Head of Content & Media — NYC | Not Your College

Location: Bangalore / Bhopal

Experience: 2–4 Years

Employment Type: Full-Time

Joining: Immediate

Budget: ₹8–12 LPA

Department: Content & Media

Level: Functional Leadership / Head

Reports To: Vertical Head / Director

ABOUT SHERYIANS

Sheryians Private Limited is a growing EdTech company focused on building practical, career-oriented learning experiences for students and young professionals.

The NYC — Not Your College vertical focuses on building a robust digital-first learning and media brand.

ABOUT THE ROLE

We are looking for a Head of Content & Media to lead the content function for NYC.

You will be responsible for content strategy, production, team management, quality and performance across YouTube, Instagram, short-form platforms, courses, workshops and campaigns.

The goal is to build a consistent content system that grows the audience, strengthens the brand and supports business growth.

KEY RESPONSIBILITIES

Build and execute the overall content strategy and calendar.

Define content themes, formats and publishing priorities.

Manage the complete content process from idea to publishing.

Lead long-form and short-form content across YouTube, Instagram and other relevant platforms.

Develop engaging formats around education, careers, technology, founders and industry topics.

Maintain quality across storytelling, editing, thumbnails, titles and content presentation.

Build an efficient short-form and content repurposing system.

Hire, manage and develop creators, editors, producers, shooters and freelancers.

Set explicit workflows,



SOPs and performance expectations for the team.

Work with Marketing, Growth, Product and Creative teams on campaigns, launches and courses.

Track content performance including views, retention, engagement and audience growth.

Use performance data to improve content strategy and execution.

REQUIRED SKILLS & COMPETENCIES

2-4 years of experience in Content, Media, YouTube, Digital Production or a related field.

Proven experience leading a content/media team.

Strong understanding of YouTube, short-form content and video storytelling.

Good understanding of audience retention, content packaging and digital media.

Experience managing end-to-end content production.

Strong people management, project management and communication skills.

Ability to balance quality, creativity and speed.

Data-driven approach to content performance and decision-making.

Experience in EdTech, digital media, creator-led or content-led businesses is preferred.

SUCCESS IN THIS ROLE

Consistent, high-quality content output.

Growth in YouTube and social media audiences.

Improved engagement and audience retention.

Faster and more organised content production.

Strong team productivity and fewer production bottlenecks.

Meaningful contribution to brand awareness and business growth.

WHY JOIN SHERYIANS?

Lead the content function of a growing EdTech brand.

Build and shape the content engine for NYC.

Work closely with Marketing, Growth, Product and Creative teams.

High ownership and direct impact on brand and business growth.

CONNECT WITH SHERYIANS

LinkedIn: https://www.linkedin.com/company/sheryians

Instagram: https://www.instagram.com/notyourcollege

YouTube: https://www.youtube.com/@NotYourCollege

📌 Head of Content & Media (Bhopal)
🏢 Sheryians Coding School
📍 Bhopal