Key Responsibilities

- Lead market research, customer insights, competitor analysis, and market intelligence across Mumbai and Pune.

- Evaluate land opportunities, project feasibility, market potential, and development opportunities.

- Develop data-driven pricing strategies and recommendations for recent and existing residential projects.

- Drive product mix, product positioning, unit configuration, and launch strategy based on market demand.

- Analyze market trends, customer preferences, competitor pricing, inventory, absorption, and sales performance.

- Partner with Land Acquisition, Design, Sales, Marketing, Finance, and Project Development teams to support business decisions.

- Prepare business cases and strategic recommendations for senior management and leadership teams.

- Manage multiple projects simultaneously and ensure timely delivery of high-quality market intelligence and feasibility reports.

- Build, mentor, and manage a high-performing market research/product strategy team.

- Establish robust market intelligence frameworks, dashboards, and benchmarks to support business planning.

Candidate Profile

- 10-15 years of relevant experience in Product Strategy, Market Research, Business Planning, Real Estate Advisory, or a related function.

- Strong experience in residential real estate, particularly Mumbai and/or Pune markets.

- Proven expertise in market intelligence, feasibility analysis, pricing, product planning, and competitive analysis.

- Experience managing product strategy and pricing across multiple residential projects.





- Strong understanding of land evaluation, project feasibility, product mix, market positioning, and launch planning.

- Demonstrated experience in team management and stakeholder leadership.

- Ability to work closely with senior leadership and present actionable recommendations to executive stakeholders.

- Excellent analytical, strategic thinking, communication, and presentation skills.

Preferred Candidate Background

Candidates from the following backgrounds would be highly relevant:

- AGM / DGM / Senior Manager - Product Strategy with leading real estate developers.

- Senior Manager / Associate Director - Research or Advisory from leading real estate consulting firms.

- Business Planning / Product Strategy leaders who have owned pricing, feasibility, and product decisions across multiple projects.

- Professionals with strong exposure to Mumbai and Pune residential markets.

Prioritize Candidates Who Have

- 10-15+ years of experience in residential real estate.

- Led product strategy, market intelligence, or business planning for an entire city, region, or business unit.

- Managed pricing, product mix, feasibility, and positioning from land evaluation through project launch.

- Worked closely with Land Acquisition, Design, Sales, Marketing, and Finance teams.

- Managed and mentored a team.

- Presented strategic recommendations directly to senior leadership / executive committees.

- Strong and demonstrable knowledge of the Mumbai and/or Pune residential markets.

📌 Group Manager – Market Intelligence & Pricing (Mumbai)
🏢 Synectics Apac
📍 Mumbai