Brand Identity & Graphic Designer /n Company: Pogoloom /n Location: Gurugram, Haryana /n Work Mode: On-site /n Experience: 1–3 Years /n Employment Type: Full-Time /n Industry: Kids Fashion | D2C About Pogoloom /n Pogoloom is a premium Western kidswear brand creating stylish, modern, and trend-forward clothing for children aged 2–10 years. We are building a distinctive brand that combines contemporary fashion, creativity, and a strong visual identity. /n We are looking for a Brand Identity & Graphic Designer who can help shape and maintain Pogoloom's visual language across digital, social media, campaigns, packaging, and other brand touchpoints.
Key Responsibilities /n /n
- Develop and maintain Pogoloom's brand identity and visual language .
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- Create creative designs for Instagram, social media campaigns, advertisements, and digital platforms .
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- Design marketing creatives, banners, promotional materials, presentations, and campaign assets.
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- Work on packaging, labels, tags, inserts, and other brand collaterals .
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- Create mood boards, design concepts, typography, color palettes, and visual directions.
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- Ensure consistency of the Pogoloom brand across all communication channels.
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- Collaborate with the marketing, content, and product teams to develop creative campaigns.
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- Convert creative concepts into visually appealing and commercially effective designs.
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- Stay updated with fashion, kidswear, design, social media, and global visual trends .
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- Create designs that reflect a premium, modern, playful, and aspirational kidswear aesthetic .
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- Adapt designs into multiple formats and sizes for different digital and offline requirements.
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- Contribute ideas for photoshoots, campaigns, launches,
seasonal collections, and brand storytelling.
/n Required Skills /n /n
- Strong understanding of Brand Identity & Visual Communication .
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- Excellent knowledge of Adobe Photoshop and Illustrator .
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- Working knowledge of Figma and/or Canva is a plus.
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- Robust understanding of typography, color theory, composition, and layout .
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- Good knowledge of social media design, especially Instagram .
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- Ability to create both concept-driven and performance-oriented creatives .
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- Strong attention to detail and consistency.
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- Good understanding of current fashion and lifestyle design trends .
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- Ability to work independently as well as with a creative team.
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- Strong creative thinking and problem-solving skills.
/n Preferred Experience /n /n
- Experience in fashion, kidswear, lifestyle, D2C, e-commerce, or consumer brands will be preferred.
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- Experience working on brand guidelines or complete visual identity systems is an advantage.
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- Experience with packaging and print design will be an added advantage.
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- Basic knowledge of AI creative tools such as Midjourney, Adobe Firefly, ChatGPT, or similar tools is a plus.
/n What We’re Looking For /n We’re looking for someone who is creative, detail-oriented, trend-aware, and commercially minded —someone who doesn't just make designs look good but understands how design can build a memorable brand. Portfolio is Mandatory /n Candidates must share a portfolio showcasing: /n /n
- Brand identity projects
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- Social media creatives
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- Campaign designs
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- Typography & layout work
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- Packaging/print designs, if available
/n /n Apply with your updated CV and portfolio. /n
[email protected]
📌 Graphic Designer/ Brand identity (Gurugram)
🏢 Pogoloom
📍 Gurugram