We are seeking a skilled and experienced Google Ads Specialist to join our digital marketing team. As a Google Ads Specialist, you will be responsible for creating, managing, optimizing, and analyzing Google Ads Specialist campaigns to drive relevant traffic, generate leads, and maximize conversions for our clients' businesses.
Key Responsibilities
- Campaign Strategy: Develop effective Google AdWords strategies aligned with clients' business objectives and target audiences to achieve desired results.
- Keyword Research: Conduct in-depth keyword research to identify relevant and high-performing keywords for ad campaigns.
- Ad Creation: Create compelling and engaging ad copies that resonate with the target audience and drive clicks and conversions.
- Campaign Management: Set up and manage Google AdWords campaigns across various platforms (Search, Display, Video, Shopping, etc.) to ensure maximum ROI.
- Budget Allocation: Monitor and allocate budgets effectively to achieve the best possible results within the specified CTC range.
- A/B Testing: Continuously test and optimize ad creatives, landing pages, and campaign settings to improve performance.