Google ads

Job Title: Paid Ads Executive (SEM / PPC Specialist)

Company Name: Digi Global Tech

Location: C-17, Second Floor, Sector 3, Noida 201301 (Near Noida Sector 16 Metro Station)

Experience Required: 6 Months to 1 Year (Google Ads)

Employment Type: Full-Time, Permanent

Working Days: Monday to Friday (Saturday & Sunday Off)

Work Module: Work From Home

Joining: Immediate Joiners Preferred

About the Role

Digi Global Tech is seeking a performance-driven Paid Ads Executive to manage and optimize digital advertising campaigns across Google Ads platform. The ideal candidate will possess a robust understanding of digital marketing fundamentals, campaign optimization techniques, and data-driven decision-making.

In this role, you will collaborate closely with the marketing team to plan, execute, and scale paid advertising strategies that drive measurable business growth and maximize return on investment.

Key Responsibilities

- Plan, create, and manage Google Ads campaigns across Search, Display, Shopping, Performance Max, and Remarketing.
- Conduct keyword research and develop effective keyword and match-type strategies.
- Create and optimize responsive search ads, ad assets, extensions, and audience targeting.
- Regularly analyze CTR, CPC, CPA, conversion rate, ROAS, impression share, and other key metrics.
- Monitor search terms and maintain relevant negative keyword lists.
- Optimize bids, budgets, targeting, keywords, ads, and audiences to improve campaign performance.
- Identify opportunities to reduce CPA and increase conversions and ROAS.
- Set up and monitor conversion tracking using Google Ads, GA4, Google Tag Manager, and other relevant tools.
- Work with Google Merchant Center and product feeds for Shopping/PMax campaigns where required.
- Perform regular account audits and identify areas for improvement.




- Prepare weekly/monthly performance reports with actionable insights.
- Conduct A/B testing of ad copy, landing pages, audiences, bidding strategies, and campaign structures.
- Stay updated with Google Ads features, policy changes, automation, AI-powered solutions, and industry best practices.
- Communicate campaign performance, recommendations, and results clearly to clients and internal teams.

Required Skills

- 1 year of hands-on experience in Google Ads/PPC.
- Strong understanding of Google Search Ads and Performance Max.
- Good knowledge of keyword research, match types, negative keywords, bidding strategies, and campaign optimization.
- Understanding of conversion tracking, GA4, and Google Tag Manager.
- Strong analytical and problem-solving skills.
- Ability to interpret campaign data and turn insights into actionable strategies.
- Good knowledge of Excel/Google Sheets and reporting.
- Excellent written and verbal communication skills.
- Ability to manage multiple campaigns and meet deadlines.

Key Performance Indicators The successful candidate will be evaluated based on:

- Lead generation and sales growth
- CPA/CPL improvement
- ROAS and revenue growth
- Conversion rate improvement
- CTR and CPC optimization
- Efficient budget utilization
- Campaign and account quality
- Accuracy and consistency of reporting

What We Offer

- Competitive salary based on experience and skills.
- Opportunity to work on diverse industries and campaigns.
- Growth and learning opportunities in performance marketing.
- Exposure to advanced Google Ads strategies and analytics.
- Supportive and performance-focused work environment.

How to Apply:

Please send your CV along with a brief overview of your Google Ads experience, the types of campaigns you have managed, and examples of results you have achieved.

📌 Google Ads Expert (Noida)
🏢 Digi Global Tech
📍 Noida