Role & responsibilities

- Develop and execute the overall Cattle Feed sales and marketing strategy for the assigned zone/state.
- Own overall sales performance, revenue growth and achievement of business targets.
- Build, expand and strengthen the company's distributor, dealer and channel network.
- Develop territory-wise business plans and sales targets.
- Lead, guide and evaluate the sales hierarchy and ensure effective team performance.
- Drive primary and secondary sales and ensure healthy product movement across the market.
- Identify new markets, business opportunities and potential channel partners.
- Establish strong relationships with key distributors, dealers and major customers.
- Monitor regional market trends, competitor activities, pricing and business opportunities.
- Review sales performance through MIS, forecasts and business reports and take corrective actions.
- Ensure effective market coverage, sales conversion and territory development.
- Monitor distributor outstanding, credit discipline and collection performance.
- Coordinate with production, dispatch and accounts teams for smooth business operations.
- Develop and implement effective market-development and promotional strategies.
- Conduct regular business reviews with the sales team and management.
- Recruit, develop, coach and retain a high-performing sales team.
- Provide management with accurate sales forecasts, market intelligence and strategic recommendations.
- Ensure disciplined implementation of company policies, pricing and sales processes.

Preferred candidate profile

- Graduate; MBA in Sales & Marketing / Business Management preferred.
- Relevant experience in the Animal Feed/Cattle Feed Industry is mandatory.




- Proven experience in senior-level sales and business management within the Animal Feed Industry.
- Strong practical understanding of Cattle Feed, Animal Nutrition and Animal Feed distribution.
- Proven track record of achieving sales targets and driving business growth.
- Strong experience in distributor/dealer network development and channel management.
- Demonstrated ability to lead and develop large field-sales teams.
- Robust commercial, analytical and strategic decision-making skills.
- Excellent leadership, communication, negotiation and relationship-management skills.
- Strong understanding of primary/secondary sales, market expansion and collection management.
- Strong market intelligence and competitor-analysis capabilities.
- Highly target-oriented, accountable and result-driven.
- Willingness to travel extensively across Uttar Pradesh.

Perks and benefits

- Competitive compensation, negotiable based on experience and suitability.
- Performance-based growth and incentives, as applicable under company policy.
- TA/DA and applicable travel expenses as per company policy.
- Opportunity to lead the growth of a developing Cattle Feed business across Uttar Pradesh.
- Career growth opportunities within the company's Sales & Marketing leadership structure.
- Direct exposure to senior management and strategic business decisions.

IMPORTANT REQUIREMENT Relevant Animal Feed/Cattle Feed Industry experience is mandatory.

We are looking for a senior Animal Feed Industry professional with proven business results, not a generic Sales & Marketing candidate.

Candidates should have demonstrated experience in Cattle Feed sales, distribution, market development, channel expansion and sales-team leadership.

📌 General Manager Sales and Marketing (Barabanki)
🏢 Fish Gold Industries
📍 Barabanki