Build the Airtel Finance brand

- Define the long-term brand strategy and positioning for Airtel Finance across lending, payments and

financial services.

- Develop compelling narratives that build trust, preference and salience in a highly competitive category.

- Lead integrated campaigns across digital, social, ATL, partnerships and owned channels.

Make content a growth engine

- Build an always-on content ecosystem that educates, entertains and earns attention.

- Develop creator and influencer strategies that make Airtel Finance part of everyday financial

conversations.

- Identify cultural moments and emerging trends to create relevant, talk-worthy brand experiences.

Drive product and feature marketing

- Partner with product and growth teams to bring new launches and features to market.

- Craft compelling value propositions that simplify complex financial products into intuitive customer

benefits.

- Own end-to-end GTM strategies across app, CRM, paid media and organic channels.

Build digital-first demand

- Lead performance-led brand initiatives across Meta, Google, YouTube and other digital platforms.

- Balance long-term brand building with measurable business outcomes across awareness, consideration,

engagement and acquisition.

- Continuously experiment, optimise and scale campaigns using customer insights and data.

Grow communities and advocacy





- Build organic audiences across social platforms through meaningful storytelling.

- Create communities that drive engagement, advocacy and customer loyalty.

- Foster partnerships with creators, publishers and ecosystem partners to amplify brand influence.

Lead with influence

- Partner across product, design, analytics, growth, business and leadership teams to build a consistent

customer experience.

- Lead agencies and creative partners while raising the bar on executional excellence.

- Build a high-performing team with strong creative instincts and a bias for action.

We're looking for someone who

- Has 8-12+ years of brand marketing experience, with meaningful experience in fintech, banking,

payments, ecommerce or quick commerce.

- Has built contemporary digital brandsnot just advertising campaigns.

- Is deeply familiar with creator marketing, content strategy and social-first brand building.

- Has hands-on understanding of Meta, Google and digital media ecosystems.

- Has led successful feature marketing and product launches.

- Knows how to build organic audiences, communities and customer advocacy.

- Combines strong consumer insight with analytical thinking and business acumen.

- Thrives in fast-moving, high-ownership environments where experimentation is encouraged.

- Inspires teams, influences stakeholders and turns ambitious ideas into measurable impact.

📌 General Manager - Brand Manager (New Delhi)
🏢 Excel HR Services
📍 New Delhi