Enrolment & Growth Executive
Full time · Mumbai · Reports to the Founder
About Investing for Mummies
Investing for Mummies (IFM) is a financial literacy initiative that runs live, cohort-based courses for mothers, teenagers, and young adults. IFM has enrolled 116 students to date across its programmes and is scaling with paid marketing support starting this quarter. This is a hands-on, individual-contributor role for someone who wants to own a number, not just support one.
The Role
IFM's growth runs across three lanes: getting people to look (content), converting interest into payment (sales), and delivering the course experience (retention & operations). This role owns the middle lane in full — every prospect, from the moment they raise their hand to the moment they pay. It is the only role at IFM measured directly in rupees.
This is a phone- and WhatsApp-first sales role for an education product, closer to an Admissions Counsellor or Enrolment Executive than a traditional B2B sales role — built for someone with 1–3 years of experience converting warm leads, not cold outbound.
What You'll Own
- The full pipeline
Every prospect from first interest to payment — including the current backlog of open, warm prospects.
- All fresh leads
Everything generated through IFM's content and social channels, plus the registration-page waitlist. This is the core of the role.
- The CRM
Full ownership of data quality in the sales CRM.
- Closing
Calls, WhatsApp conversations, objection handling, and follow-through to payment.
- Attribution
Setting up and issuing discount/source-tracking codes so every enrolment can be traced to its source.
- The number
Seats filled per cohort, tracked in both seat count and revenue.
- Founder coordination
Coordinating enquiries received by the founder, and managing communication and follow-ups with prospective participants.
- Corporate & institutional enquiries
Managing corporate, institutional and partnership enquiries — understanding requirements, drafting customised proposals, and personalised communication.
- Decks & pitches
Creating and updating business decks and pitches for corporate and institutional opportunities.
- Commercials
Coordinating internally to help finalise commercials based on the client's requirements. What We're Looking For - Must have
- 1–3 years of experience converting warm leads by phone — education, edtech, insurance, real estate, or wellness backgrounds all translate well.
- Genuine comfort on the phone. This role is calling and WhatsApp first; it isn't a fit for someone who prefers email.
- Fluent in English and Hindi, moving naturally between both in conversation.
- Able to adapt tone across different buyers — a mother, a parent enrolling a teenager, and a young adult are three different conversations.
- A warm, patient style. Many prospects feel unsure or embarrassed about their financial knowledge, and a hard-sell approach will damage the brand.
- Comfortable maintaining a CRM accurately and consistently.
- Basic working knowledge of AI tools.
Nice to have
- Background in education or ed-tech admissions.
- Experience selling to women or to parents specifically.
- Experience at a small company where you helped build the sales process, not just follow one.
Compensation ₹25,000 – ₹40,000/month, based on experience.
How to Apply
Email your resume to
[email protected]
Pay: ₹25,000.00 - ₹50,000.00 per month
Work Location: In person
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