Channel Distribution Management

- Identification of New Sourcing Model/ Market for scale up penetration

- Channel Partners Recruitment, activation productivity drive

- Drive channel engagement at Pan India / zonal level for maximizing Retail Secured wallet share

- Have regular reviews with channels on various business parameters such IRR, Cross sell, Bounce ratios, RCU etc.

- Drive empanelment of new channel partners to boost business

- Actively engage with Sales Team to execute distribution channel linked initiatives.

- Design and execute channel level commercials and incentives to drive business

Drive Productivity

- Drive optimal Tier wise productivity to maximize impact and business

- Conducting research and data analysis to inform business decisions and get same executed on field

- Drive the productivity of bottom quartile Sales Team along with help of training and Sales leadership team

- Existing Channel penetration drive APF Penetration drive





- Drive higher channel activation Productivity of existing/new channel amongst channels already empaneled with

New Growth Engines, New Initiatives and Ease of Business

- Scope recent initiatives and projects for business growth drive the same with relevant teams

- Identifying bottleneck/support areas in discussion with Sales team

Market Intelligence Distribution Automation

- Competition Benchmarking: Build the intelligence to track Industry performance on Productivity other key metrics

- Identifying current market practices followed by competitors and adopt the best practices suited to ABFL

- Drive adoption of new portals with the Sales Team

- Post Sales: Distributor Portal, Employee Portal

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📌 Distribution Manager (Mumbai)
🏢 Aditya Birla Insulators
📍 Mumbai