About FanCode

FanCode is India's premier digital sports destination, bringing fans closer to the sports they love through live streaming, stats, commerce, and content across cricket, football, and a wide range of global sporting events.

We're building for the most passionate audience in the world — sports fans — and we're looking for a leader who is one of them.

About the Role

We are looking for a Director – Brand Marketing to own and shape how FanCode shows up as a brand. This is a high-ownership leadership role that spans brand strategy, event marketing, digital and offline campaigns, budgeting, and team leadership.

You'll be the custodian of the FanCode brand and the driving force behind how millions of fans discover and engage with the events we stream.

What You'll Do

- Brand Strategy

Define and evolve the overall brand strategy for FanCode — including positioning, voice, identity, and how the brand grows in relevance with sports fans across India.
- Event & Property Marketing

Develop and execute brand marketing strategies for all events and properties streamed on FanCode, ensuring each launch drives awareness, tune-ins, and fan engagement.
- Integrated Marketing (Digital + Offline)

Lead FanCode's overall marketing efforts across channels. Go beyond digital — identify and execute offline marketing opportunities across both ATL (TV, print, OOH, radio) and BTL (on-ground activations, events, partnerships).

- Budgeting & Planning

Own the marketing budget end to end — including planning, allocation across brand, performance, content, and product marketing, and continuous optimisation for ROI.
- Marketing MIS & Analytics

Build and manage a robust marketing MIS — tracking spends, campaign performance, and key metrics — and use data to inform decisions and report to leadership.
- Team Leadership





Lead and mentor a multi-disciplinary team spanning Brand Marketing, Performance Marketing, Content Marketing, and Product Marketing. Foster a culture of creativity, experimentation, and accountability.

What We're Looking For

- 8–10+ years of marketing experience, with significant time spent in brand and digital marketing leadership roles.
- A genuine, ardent sports fan — not just cricket, but ideally a multi-sport enthusiast who understands fan culture and what makes fans tick.
- Strong digital and content background — deep experience building brands through digital-first content and campaigns.
- A keen eye for content — sharp instincts for storytelling, tonality, and the nuances that separate valuable content from great content.
- Strong marketing fundamentals — proven ability to build brand strategies and execute integrated campaigns across digital, ATL, and BTL.
- Data fluency — comfortable working with marketing data, performance metrics, and MIS reporting to drive decisions.
- An idea machine — someone who constantly brings fresh, original thinking and is willing to experiment.
- Proven team leadership — experience managing and growing multi-functional marketing teams.

Good to Have

- Experience in sports, media, entertainment, OTT/streaming, or consumer internet businesses.
- Experience marketing live events or time-sensitive properties.
- Exposure to performance marketing and product marketing functions.

Why Join Us

You'll get to build the brand for a product that sports fans genuinely love, work on some of the biggest sporting properties in the world, and lead marketing for one of India's fastest-growing sports platforms — with the freedom to think big across digital, on-ground, and everything in between.

To apply, please share your resume and a short note on a brand campaign (yours or anyone's) that you think truly understood its audience.

📌 Director of Brand Marketing (Mumbai)
🏢 FanCode
📍 Mumbai